BARB, the industry body in charge of television audience research, has this morning announced that it is to increase the size of its sample panel when the new research contract begins in January 2002. The current panel size is 4,500 homes; this will be increased by 13% to 5,100 under the new contract.There is also… Continue reading BARB Increases Panel For New TV Audience Research Contract
Richard Eyre, chief executive of Pearson Television and former chief executive of ITV, has warned the media industry that the increasing fragmentation of audiences could become a problem for advertisers.Speaking at MediaTel’s Media Question Time last week, Eyre said that the advent of digital multi-channel television and the convergence of TV and the internet are… Continue reading Media Fragmentation Could Become A Pain For Advertisers, Says Eyre
Following the announcement of a strong set of financial results yesterday, stock in Pearson surged by 198p (8.6%) to close at 2,501p. Pearson also unveiled an alliance with internet service provider and portal, AOL, to develop an online educational network (see Pearson Reports Strong Revenues At FT).The enthusiasm for Pearson’s results boosted other media stocks.… Continue reading Sharewatch
Shopping via interactive television is growing much more quickly than similar transactional services offered by the internet, according to a new survey from research company BMRB International.The Digital Viewer Survey found that in just two months since the launch of Open’s interactive services on Sky Digital (see Open’s Sales Top £1m A Week), 7% of… Continue reading TV Shopping Is Proving More Popular Than Online, Says BMRB
The Independent Television Commission (ITC) has banned the latest Tango ads in which actors shout at each other through megaphones. Sixty-seven people complained about the ads, which they believed would lead to copycat bullying.Complaints were also upheld about advertisements for National Lottery wallets. The promotion “guaranteed a prize in a winning wallet” which included “holiday… Continue reading ITC Bans Tango Ad
Cable company NTL has this morning joined the fast-developing battle to provide UK internet users with cheaper access. Following the announcement by Net search engine company AltaVista yesterday that it is to offer UK customers unmetered access for a one-off fee and small annual subscription (see AltaVista To Offer Unmetered Net Access), NTL this morning… Continue reading NTL Returns Fire As Internet Access War Heats Up
There has been an increase in the overall decline in national newspaper readership, according to the latest figures released by the National Readership Survey (NRS). A year-on-year analysis shows the whole sector falling 2.3% – or 1.6 million readers – for the six-month period ending January 2000.The largest falls during the period came from the… Continue reading National Newspaper NRS Round-Up – January 2000
BBC Radio 5 Live is “considering its position” with regard to rival sports station TalkSport’s recent claims that it will be broadcasting live coverage of Euro 2000. A spokesperson for Radio 5 said that it owns the rights to the competition and that Talksport’s coverage of the tournament will be limited to off screen broadcasts.Talksport… Continue reading TalkSport Is “Misleading Listeners”, Says BBC
Pearson climbed 112p as it prepares to announce its year-end financial results today. Stock closed at £23.03 on Friday.Wednesday’s quarterly FTSE International meeting is expected to be the most radical shake-up of the index to date, with hi-tech and internet stocks expected to make an entrance into the top 100. Cable & Wireless Communications and… Continue reading Sharewatch
Monday Pearson, owner of the Financial Times and a 30% stakeholding in Channel 5, releases its year-end financial results.MediaTel’s weekly industry focus, Media Track, is featured in Campaign Media Business.Wednesday Advertising group Cordiant releases its final financial results.The Competition Commission is due to report to the Department of Trade and Industry (DTI) regarding the regional… Continue reading The Week Ahead
