The value of personality frameworks is in providing a language for understanding your natural preferences, your strengths and, more importantly, your blind spots.

Instead of counting the number of discrete ads served to a consumer, we should instead measure the cumulative attention they give to a campaign.

As AI takes on more routine work, the relationship between people and technology will become more complicated. The CEO of AuraVeo explains.

The Media Leader will be publishing news, highlights, and takeaways from media owners’ upfront events this autumn. Among the announcements, Amazon has joined Barb’s CFlight, Mail Metro Media has unveiled new branding, and Netflix made its UK upfront debut.

Research conducted by Lumen in partnership with Amazon Ads finds that cumulative attention is 8x more impactful in delivering brand lift than frequency, and that TV is an important driver of cumulative attention.

Ten years ago, Sue Unerman and Kathryn Jacob published The Glass Wall, a guide for driving change in gender equality and improving women’s careers. In new interviews for an updated edition, Unerman reveals what’s changed. 

Allyship is a verb, not a noun. You don’t become an ally by declaring yourself one. Others describe you as one because of what you do, Jan Gooding writes. 

Tracking brand sentiment uncovers conversion obstacles that brands can use to become super relevant to cohorts waiting to be convinced.

It’s finally a done deal, but what does Paramount Skydance’s acquisition of Warner Bros. mean for CNN and CBS News? Ray Snoddy looks at the evidence.

Les Binet and Dom Boyd offer six steps to kicking the promotions habit.