Benji Shomair, OpenAI’s VP of monetisation, speaks to The Media Leader about how OpenAI is rapidly iterating its fledgling ad platform.
26 Jun 2026 | Charles Haynes
Why is YouTube likely to be included in any UK social media ban for under-16s? The MD of Ziggurat XYZ looks at the evidence.
26 Jun 2026 | Mike Fletcher
The Creator Game Plan study was presented at Cannes yesterday and highlights the risk of over-reliance on engagement metrics.
Despite the depressing global trends on trust in news, the UK picture provides hope, writes Newsworks’ insights director.
The IPA’s senior insight analyst, Molly Bruce, stands in for Simon Frazier’s regular monthly column to break down why reframing fragmentation can help us to more accurately reflect changing audience behaviour.
Professor Mark Ritson, who presented the findings at Cannes Lions, said audio was an “unfair advantage hiding in plain sight”.
Early results from Sainsbury’s retail media platform claims campaigns deliver 2.5x higher incremental sales from omnichannel campaigns.
Welcome to The Brief, The Media Leader’s round-up of media news.
This London Climate Action Week, there’s promising news of progress in calculating media emissions. Just make sure we don’t mistake signposts for destinations, says Thinkbox’s Simon Tunstill.
The AMI has inked a partnership with the data platform that will give its 41 member agencies access to first-party audience capabilities that had previously only been available to holding group networks.
Agentic commerce will not replace traditional marketing. Instead, it will create a complex parallel operating system alongside existing consumer marketing, adding another layer of fragmentation, co-ordination challenges and competing priorities for brands.