To win over the machine, you must first capture people’s imagination and get tongues wagging, creators meme-ing, and culture writing about you.

The cumulative effect of thousands of briefs making marginally better choices could ultimately prove more powerful than a handful of purpose campaigns

Consultant Justin Lebbon asks, in light of the investment by Fifty5Blue, has the Origin cross-media measurement project failed?

Enders Analysis’ media policy lead discusses the Sky-ITV deal, what a new BBC funding model could look like, and how UK broadcasters are cautiously embracing social media distribution strategies.

Advertisers have much to learn from the oral tradition that made the Odyssey memorable long before it was adapted to film, writes Behave’s Ella Britton.

AI models are commoditising in real time, at enormous cost. Media owners have seen this film before, and they’re about to star in the sequel, writes Omar Oakes.

Analysis: Ballooning AI costs will need to be balanced with real business results. Meta, without a cloud business, is likely to have the hardest time proving the value of its spending spree.

Isba, the trade body for UK advertisers, is in exclusive discussions with media measurement provider Fifty5Blue to enter into a partnership for minority control of the cross-media measurement service.

David Clayton of True & North outlines the creator-seller dilemma: how the more senior you become in creative industries the more your job becomes about selling, and explains how you can overcome and thrive.

As the latest AA/Warc Expenditure Report shows digital audio was the fastest growing medium in Q1, Bauer Media’s Simon Kilby argues that advertisers should seize the opportunity to invest in trusted digital platforms beyond the US tech giants.