Speaking at the World Out-of-home Organization’s (WOO) Annual Congress in London, Jean-François Decaux called for industry leaders to ‘get real’.
05 Jun 2026 | Charli West
Yesterday was the first full day of the World Out of Home Organization’s Annual Congress, where the speakers touched on themes of creativity, trust, and collaboration.
05 Jun 2026 | Jack Benjamin
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Lisa Morgan reflects on expanding the company into North America and the lessons learned along the way.
Future generations are explicit about what they want from work: meaningful development, a sense of voice, flexibility and leaders who invest in them as individuals. Agencies that are building for the future are taking this seriously.
OOH planning is moving away from static targeting models, toward a more behavioural understanding of audiences. Successful brands combine behavioural intelligence, contextual understanding and AI-powered decisioning to build a clearer picture of what consumers are likely to do next.
With open standards, OOH’s programmatic benefits would scale effortlessly into fully agentic workflows, where AI agents autonomously optimise across the entire campaign lifecycle.
Media leaders answer three questions about true value and social responsibility of the different advertising channels.
Google is also now required to ensure that publisher content is “properly attributed, using clear links, in AI-generated results”. The tech giant will have nine months to implement changes.
Welcome to The Brief, The Media Leader’s round-up of media news.
Two in five of us feel worn out by the sheer volume of news and try to avoid coverage at least part of the time. Even Trump seems fatiqued by it all.