Channel 5 has lined up Beefeater as a sponsor for its relaunch of It’s A Knockout. The 11-week series, which starts on Friday 3 September, will be backed by the restaurant and pub chain as part of its new campaign based around ‘the best of British’.Included in the campaign, which is being developed by Motive… Continue reading Channel 5 Gets ‘Meaty’ New Sponsor
A recent addition to the publishing world, Crimson Publishing has begun to make its mark on the business and computing sector with the launch of What Laptop & Handheld PC. A guide for the mobile computing consumer, the monthly magazine will analyse and review models in this fast-growing market.Costing £2.99 the first issue is already… Continue reading Crimson Publishing Makes Its Mark
The latest set of readership figures, released by the National Readership Survey (NRS) this week, show an overall decline in readers for the national newspaper market. Of the titles listed here, readership dropped by 3.5% year on year for the February-July 1999 period.The Daily Mail continues to go from strength to strength, outperforming the market… Continue reading National Newspaper NRS Round-Up – July 1999
Carlton Communications is to become the first ITV company to rename its franchises under the one brand name when, as from 6 September, Central Television and West Country Television become Carlton Central and Carlton West Country.The move is part of a wider strengthening of the Carlton brand, announced in the company’s ten-point plan earlier in… Continue reading Carlton To Rebrand Central And West Country Franchises
EMAP Radio has appointed Bruce Daisley as national commercial manager for the group’s new internet business, unveiled earlier in the year (see Emap Radio To Launch Online Gateway To The North). Daisley will be responsible for cultivating and developing relationships with major internet brands and will report directly to the division’s managing director, Iain Clasper.The… Continue reading EMAP Radio Appoints Commercial Manager For Internet Division
ITV has secured sponsorship deals for two of the Network’s children’s programmes – Sabrina The Teenage Witch and Mopatop’s Shop. Dorling Kindersley, publisher of children’s books, will be associated with Mopatop’s Shop, CITV’s biggest pre-school commission to date.The new series of Mopatop’s Shop runs from Monday to Friday and is the first daily children’s programme… Continue reading ITV Signs Up Children’s Programmes Sponsors
Channel Four is considering plans to expand its pay-TV output with the launch of a general entertainment channel, to be available across digital terrestrial, cable and satellite television. Although in the early stages of research, and with no firm decision expected before Christmas, the news was broken this weekend at the Edinburgh Television Festival by… Continue reading New Pay-TV Channel Plans For C4
Shares in Flextech gained in price yesterday closing up 4˝p to 919˝p. The cable and satellite company is believed to be planning to sell a stake in its holiday bookings channel, TV Travel Shop. Travel companies are in line for the 25% stake, said to be worth £25 million.Meanwhile shares in BSkyB rose slightly after… Continue reading Sharewatch
BSkyB has responded to a study of its subscriber base by launching a number of new services for children. Its research has highlighted the importance of children in multichannel programming and revealed that 62% of Sky Digital households contain children, a figure which is above the national average of 54%.Included in the launch is Nick… Continue reading BSkyB Research Shows Importance Of Children In Multi-Channel Homes
Consumer magazines and internet group, Future Network, has this morning announced a partnership agreement with AOL’s new free internet service provider, Netscape Online, which launched last week (see AOL Moves In To Free ISP Market). Future is the UK’s largest publisher of consumer computer magazines and its new media division, FutureNet, produces a number of… Continue reading Future And AOL Sign Advertising And Content Partnership
