UK internet portal, Excite.co.uk, is extending its TV branding campaign to include radio, print, outdoor and online all built around the TV strapline, “If they can, why can’t you?”The radio promo began on Virgin Radio’s drive-time show last weekend and offers listeners the chance to live like an astronaut, footballer, supermodel or racing driver for… Continue reading Excite Rolls Out Cross-Media Ad Campaign
United News & Media is off to a bright start in 1999. According to its AGM statement, the group’s television revenue rose by over 12% in the first quarter of 1999. UNM operates the Anglia, Meridian and HTV ITV franchises, which combined account for 24% of the ITV Network.The group’s statement commented: “Although we do… Continue reading United News & Media Reports 12% Rise In TV Ad Revenue
The end of an era was marked last night as Bill Meredith, director of BARB for the last eight years, was honoured at a retirement party. Held at the Institute of Directors, the event was attended by a number of the current and former leading figures from the TV and research industries – and your… Continue reading Meredith Retires As Director Of BARB
Scottish Radio Holdings today announced that it has acquired Bristol-based outdoor advertiser, Parkin Advertising, for £8.9 million. This is the second outdoor acquisition for Scottish Radio in the last month, after it bought Trainer Outdoor Advertising for £27.5 million in March (see Scottish Radio Moves Into Outdoor With £27.5m Trainer Acquisition).Richard Findlay, SRH chief executive… Continue reading Scottish Radio Acquires Outdoor Contractor For £9m
Digital terrestrial television (DTT) broadcaster, ONdigital, has appointed its first sales and marketing director to drive up subscriptions in the face of competition from Sky Digital.The post has been given to Guy Laurence, currently Planet Hollywood’s executive vice-president of marketing for Europe; he joins ONdigital next month. Laurence will be responsible for brand development, advertising… Continue reading ONdigital Appoints First Sales And Marketing Director
A positive first quarter trading statement from global advertising and communications group, WPP, caused shares to rise 6˝p to 566˝p yesterday (see WPP First Quarter Revenues Show 10% Rise).BSkyB strengthened following the news that it was losing its second chief executive in two years. Mark Booth is leaving the satellite broadcaster to set up an… Continue reading Sharewatch
Transport advertising group, TDI, has launched its new website at www.tdimedia.com. The concept for the new site was designed in-house at TDI and developed for the web by MediaTel Interactive.TDI, which sells advertising across buses and the London Underground, has its own audience measurement systems: National BUSADS for bus advertising and TRAC, for Underground campaigns.… Continue reading TDI Launches MediaTel-Developed Website
The Mirror Group’s new free internet access service, ic24.co.uk (see Mirror Group Announces New Media Division and Free ISP), has entered a partnership with Books on Line (BOL), Bertelsmann’s new e-commerce venture that launched in the UK in March. The two year deal is the first ic24 e-commerce partnership to be announced by the Mirror… Continue reading Mirror’s ic24 Announces Books On Line Deal
Mark Booth, chief executive of BSkyB, is leaving the broadcaster to set up a new media company called e-partners. Booth has been CEO at the satellite broadcaster since November 1997. e-partners is being funded by BSkyB’s parent company, News Corporation.Booth will leave BSkyB within the next few weeks, but not until after a successor is… Continue reading Mark Booth Leaves BSkyB For New Media Company
Both Carlton Communications and Maiden Group have denied that they are in takeover talks after a report in last weekend’s Sunday Telegraph claimed that Carlton had approached the outdoor advertising group with a possible merger offer of £170 million.A spokesperson for Carlton told Newsline that the company had made no approaches to Maiden and he… Continue reading Carlton And Maiden Deny Takeover Talks
