The second person to speak at the sponsorship conference was Geoff Mayhew, Publicity Manager of Cornhill Insurance. In 1977 Cornhill conducted a survey that asked members of the public to name all the insurance companies they could think of. Unfortunately for Cornhill they didn’t come out of it very well. Less than 2% of the… Continue reading Monitoring Your Sponsorship Activities – Damned Lies, And
Statistics
Future Publishing are adding yet another new title to their stable of gaming publications with the launch of a role-play magazine.Arcane, a glossy monthly, is set to launch on 9 November with a cover price of £3.00 and an initial print run of 40,000. Its coverage will include all aspects of fantasy gaming including table-top… Continue reading New Gaming Magazine For Future
Classic FM – The Magazine has just released its second ABC audit in six months and has recorded a dramatic decrease on its previous figure.The latest ABC figure for the period of May-July 95 is 20,011 which is an actual loss of 15,100 copies on the previous figure for the first three months of the… Continue reading Poor Performance For Classic FM Magazine
….. Anne Bicknell has left WCRS as deputy media director and is to join an agency in New Zealand. Mark Palmer is to joins WCRS as the agency’s first communication strategy director, he is currently communications director at Bates Dorland.….. Chiat Day has appointed Andrew Hill as media director. Hill is currently at SP Lintas… Continue reading Appointments
More O’Ferrall has announced pre-tax profits of £4.7 million for the 6-months to June 1995. This is an increase of 66% on last year’s figure of £2.8 million. Turnover increased by 17% to £39.3 million.R W Gore Andrews, chairman, said, during the period under review, fourteen new long term exclusive bus shelter agreements were signed… Continue reading More O’Ferrall Results
Tetley’s is to sponsor the sports programming on the Leeds-based radio stations Aire FM and Magic 828. The deal, involving a 6-figure sum, covers all sports programming on the stations for the next 3 years. This is the largest ever sponsorship deal for West Yorkshire Broadcasting.Aire: 0113 245 2299
Austrian Airlines are to sponsor the Hampstead and Highgate Express’s new look leisure section, which appears on the back page of the newspaper.Lasting for a year the deal involves banner strips at the top and bottom of the back page, which itself has changed to a more chatty format, including a crossword and celebrity interviews.… Continue reading Austria Moves To Hampstead
The 16th annual ISBA sponsorship conference took place yesterday in London. The brief this year was to analyse the pound for pound value of sponsorship and speakers included representatives from Burger King, Cornhill Insurance, Association of Advertisers in Ireland, Canon and Lucozade Sport.The Head of Marketing for Burger King, Samantha Smith, kicked off the conference… Continue reading Sponsorship – It Works!
RSA Advertising became Cinema Media last Friday, as part of a restructure and relaunch aimed at making the company more product focused. National sales director Katrina Hill has been promoted to group sales and marketing director, she will take responsibility for national sales, video and regional sales. National sales executive, Julia Cunningham, has been promoted… Continue reading RSA Advertising Becomes Cinema Media
http://www.ppa.co.uk/The Periodical Publishers Association has this week launched a site on the Internet. Magazines.net UK, includes details about the PPA’s role, statistics and a directory of links to members’ sites.The Magazine Infofile contains a selection of statistics from the PPA Magazine Handbook, including market growth, circulations and advertising revenue. Starting a Magazine offers advice to… Continue reading PPA Internet Site
