The eleventh in a series of reports from the Business Media Research Committee is being released today , giving detailed media and marketing data about the British business man and woman.The survey was carried out by Research Services Ltd using a three stage probability sample, screening 2,699 businessmen representing an estimated universe of 1,209,000 businessmen… Continue reading BMRC 1993 Survey Results Released
Following in the footsteps of WPP in March, Saatchi & Saatchi has launched a £73m rights issue to shareholders, asking them to pay 130p – 10 new shares for every 27 held. Following the announcement the share price fell from 172p to 162p. Saatchis chief executive, Charles Scott, is estimating that the agency will cut… Continue reading £73m Rights Issue For Saatchi
The eleventh in a series of reports from the Business Media Research Committee is being released today , giving detailed media and marketing data about the British business man and woman.The survey was carried out by Research Services Ltd using a three stage probability sample, screening 2,699 businessmen representing an estimated universe of 1,209,000 businessmen… Continue reading BMRC 1993 Survey Results Released
Labatt Breweries has agreed to a £2m sponsorship deal with Apollo Leisure to back its London and Manchester bases, Apollo Hammersmith and Apollo Manchester. The music deal follows a recent contract between the brewery and Virgin 1215 for almost £750,000.£1.5M CRICKET INVESTMENT FOR NATWESTNational Westminster Bank has agreed to spend £1.5m on cricket sponsorship over… Continue reading Labatt Sets Up Apollo Sponsorship Deal
The future of Independent Radio Sales is expected to be decided shortly, ending months of uncertainty for the sales house. IRS has been open to bids since January when parent company Crown Communications went into receivership.Negotiations with a possible buyer are in advanced stages. Although IRS refuses to name the interested party, industry sources suggest… Continue reading IRS Announcement Expected Shortly
According to reports in today’s Evening Standard, the Independent has hit a slump in sales over the past two weeks, dipping to 340,000. The paper has not seen such a drop since August 1987,with much speculation that it is connected to the Independent’s recent redesign.
It has just been announced that London Weekend Television has taken over a major shareholding in Yorkshire Tyne Tees Television, as well as taking on the airtime sales contract for the ITV station (YTT’s airtime will be sold in conjunction with LWT’s airtime by Laser Sales Limited, which since February 1993 has been a wholly… Continue reading LWT Takes Over YTT Holdings & Sales
The Daily Express and Classic FM have joined together to sponsor a major garden exhibit at the Chelsea Flower Show. Both media are promoting the event including competitions on Classic and a special flower show pull-out in Tuesday’s edition of the Express. Classic FM is also promoting the Show within its 36 week series –… Continue reading Daily Express/Classic Fm Garden
Plans to encrypt UK Gold, as discussed on its launch in November, are not currently an issue, a spokeswoman for the channel told MediaTel this morning. Forecasts and projections made before the launch are fulfilling expections she claims, but converting the archive station to subscription is not high priority.Having just released details of its June… Continue reading UK Gold – No Plans To Encrypt
An advertising campaign promoting religion released before Christmas had a tremendous effect on church attendences, according to a recent examination of the results.“Come to church this Christmas” was exposed on 20 local radio stations surrounding the Oxford area, as well as 55,000 car stickers and 150 bill- board advertisements. £10,000 was spent on the campaign… Continue reading God Ads Work Says Research
