Advertising expenditure in 1992 totalled £8.76bn, according to the latest AA statistics. At constant 1985 prices this represents a slight fall in real terms from £6bn in 1991 to £5.98bn. Display advertising expenditure faired best, with an increase in real terms of 0.4%, while classified expenditure fell by 3.4%. Television advertising’s market share increased from… Continue reading Adspend Falls Slightly In 1992
The first of the BBC’s annual performance reviews, which takes place over the next 3 days, will examine every aspect of the corporation. Director general John Birt will present a formal assessment of the BBC’s programme output, efficiency, effectiveness and accountability. An annual report will be published at the end of July.FINANCE CHIEF REJOINS BBCThe… Continue reading BBC Governors Assess Performance
Thomas Cook Foreign Exchange is to sponsor the ITV Network programme Fantastic Facts, in a deal valued at £500,000. The new half-hour programme begins a 12 week run this Wednesday. It will be presented by Johnathan Ross and will cover strange but true facts.
Thomas Cook Foreign Exchange is to sponsor the ITV Network programme Fantastic Facts, in a deal valued at £500,000. The new half-hour programme begins a 12 week run this Wednesday. It will be presented by Johnathan Ross and will cover strange but true facts.
Sainsburys Magazine is claiming sales of 334,896 for its launch issue, way above its sales target of 250,000. The monthly store magazine launched in May with a print run of 400,000.Sainsburys Magazine: 071 633 0266
According to BARB viewing figures the ITV coverage of the British Lions first match of their tour of New Zealand (22/5) achieved an audience profile amongst AB males of just over 25% which, when compared to the UK profile of AB males (19.9%) equates to the programme delivering 28% more AB men, proportionally, than the… Continue reading Rugby Coverage Delivers AB Males
National heritage secretary, Peter Brooke, has announced that a white paper on press self-regulation will be released by the Government next month, outlining their vision for the future.He emphasised that Sir David Calcutt’s recommendation for a statutory press complaints tribunal was not an option which the Government favoured. A preferred suggestion was that of an… Continue reading Government Press Paper Out In July
Argus Specialist Publications is planning two launches over the next six weeks, the first being a new craft magazine – Popular Patchwork.The bi-monthly title will go on news- stands on June 18th with a cover price of £2.25. Popular Patchwork joins the other craft title in the Argus portfolio, Popular Crafts, which currently has a… Continue reading Craft Magazine To Stitch Market
The chairman of HTV, Louis Sherwood, launched an attack yesterday on Carlton and Central Television, accusing them of deliberately pushing for changes to the Broadcasting Act so they could fulfil “imperialist ambition”.“I absolutely believe in the regional identity of ITV” says Mr Sherwood, who maintains Carlton’s claims that ITV takeovers could save over £100m a… Continue reading HTV Chairman Attacks Carlton & Central
Granada is attempting to highlight the promotional opportunities available to clients with the launch of a brochure entitled, ‘Unlocking the Power of Television’.To be mailed to agencies over the next couple of weeks the brochure deals with new opportunities, such as co-productions with advertisers, ready made or commissioned programmes supplied by advertisers and client acquisitions… Continue reading Granada Extends Choice
