Advertising expenditure across Europe is forecast to increase from 4.1% in 1991 to 6.6% in 1992 and 7.6% in 1993 (1.9% and 3.4% allowing for inflation), according to the latest forecasts from Carat.Over Europe as a whole, growth in advertising expenditure is forecast to be marginally ahead of growth in gross domestic product for 1992.… Continue reading Advertising Forecasts
A heavy burst of activity is expected in the magazine markets in the first few months of 1992, with several of the major publishers lining up promotions and ad campaigns, as well the arrival of several new titles.National Magazines is pushing Good Housekeeping with a Cook Book supple- ment in the March issue, whilst House… Continue reading Magazine Market Activity In Early 1992
The TV net revenue figure for November sowed a significant increase on last year (up 15.4%) and on last month (up 2.3%) to 178,940,006, reflecting the traditional seasonal advertising boom. Amongst the individual contractors, LWT was the biggest winner, with its share of revenue up 1.09% points to 11.95 on one day extra trading. Central… Continue reading TV Round-Up – November
Quality Newspapers The November’91 ABC figures for the quality newspapers show only The Independent on Sunday increasing circulation year-on-year, with all the other titles losing circulation.Once again sales for The Times and The Independent fell most. The Times recorded a loss of 8.0% and The Independent a loss of 10.5%. Smaller falls were experienced by… Continue reading National Press Round-Up – November
Defeated franchise bidders TVS and TVNi have failed to secure a judicial review of the ITC’s decision to award the licences to other applicants.TVS and TVNi were told in the Appeal Court that they had procrastinated too long before deciding to challenge the ITC, during which time Meridian (winner of the South/South East franchise) had… Continue reading TVS & TVNI Appeals Rejected
Advertising expenditure is expected to increase by 10% in 1992, compared with a 5% fall this year, according to the latest Advertising Association forecasts.The area of most rapid growth is expected to be television, which will record a leap in the second half of the year to finish 13% up.Spend in national newspapers is fore-… Continue reading AA Forecasts For 1992
White Rose Television has now confirmed its decision to seek an industrial review of the ITC’s decision to award the Yorkshire television licence to Yorkshire TV.Winner of the franchise, Yorkshire TV, has been widely criticised for the size of its bid, which industry observers fear could be difficult to sustain. YTV bid £37.7m against White… Continue reading White Rose Seeks Judicial Review
Global advertising expenditure across the five major media (press, TV, radio, cinema and outdoor) is forecast to be $210bn in 1991, with the ten largest countries accounting for 85% of this expenditure, according to the latest Advertising Expenditure Forecasts from Zenith.This level of expenditure is expected to grow by 20% to $253bn by 1994, whilst… Continue reading Zenith Forecasts
The Court of Appeal yesterday granted TSW’s application to seek judicial review of the ITC’s decision, reversing a ruling in the High Court.This decision raises the likelihood of legal action by other losers.TVNI (bidder for the Northern Ireland franchise licence), TVNI, is expected today to seek judicial review of the ITC’s decision.
Before last November , satellite television was a diffused, disparate medium tottering on the fringes of the broadcasting industry.Whilst many consumers liked the idea of more choice and niche channels, confusion over whether to opt for Sky or BSB (a dish or a squarial) and the mixed messages coming from the broad- casters themselves, blurred… Continue reading BSkyB – One Year On
