1991 could be the worst year for the advertising industry since the mid- seventies, according to the latest forecasts from the AA (071 931 0376). The AA figures suggest that UK ad spend is unlikely to reach 1989 levels until 1994 at the earliest. Spending on display advertising is forecast to decline by 7% in… Continue reading AA Forecasts
Classic FM and Real Radio have both withdrawn their bids for the national FM radio franchise,leaving Lord Hanson and his national version of Melody Radio as the main contender. Classic FM backed by the Telegraph, Carlton Communications and the Really Useful Group said the costs of running the franchise would be too high. The Radio… Continue reading Franchise Bids Wihdrawn
TV Quick, the listings magazine from Bauer, has finally launched today following weeks of rumours and speculation, that until last week were neither denied nor confirmed by the publisher. The new colour magazine is a mass market women’s title with a print run of 2m and introductory cover price of 10p. The first issue consists… Continue reading TV Quick Launch Issue
The Radio Authority has set out rules for the potential applicants for the Independent National Radio FM licence. The applicants have been told that any records released as singles are to be excluded from the definition of non-pop music. This ruling will effect the bid being put together by Emap, Yorkshire TV and Associated Newspapers,… Continue reading Independent National Radio Licences
The BBC is adamant that it will not be able to meet Home Office demands for its Enterprises division to provide a greater proportion of BBC revenue if it is forced to stop advertising its mags on BBC TV (Newsline 11/3, 13/3).The BBC has already made public its intention to continue the promotions, and Trade… Continue reading BBC Hits Back At Criticism
A government enquiry has decided that advertising of BBC magazines on BBC TV is unfair to other publishers and should be referred to the Monopolies and Mergers Commission.A delegation led by John Mellon, chairman and Chief Executive of IPC magazines, made an appeal to Peter Lilley, the Trade & Industry Secretary, last month.The BBC is… Continue reading BBC Ads On TV To Go To MMC
The publishers of the four main TV listings magazines have released their own estimated sales figures for the first week after the duopoly was lifted Independent Television Publications is claiming that its new title What’s on TV achieved a sell out of 1.2m while the TV Times increased its sales to 3m. The Radio Times… Continue reading TV Listings Magazines’ Estimated Sales
The Association Of Media Independents commissioned NOP Research to undertake a ‘straw poll’ of opinions on TV from AMI member companies and their clients at the end of December 1990. They asked what media planners,buyers & clients consider the key issues facing TV and how well TV sales operations were performing.Key Findings:* Station average price… Continue reading Ami Report Opinions On TV Sales Houses
Sarah Middleton, John Ayling & Assoc. ” Obviously the TV Times and Radio Times are now very similar titles; they both had distinct styles but now, of necessity, Radio Times has become more downmarket with mass appeal editorial. It’s cover is a little “tacky”- are they taking the mass market image too far?. We found… Continue reading Industry Comments On Listings Mags.War
The first editions of TV Plus and What’s On TV joined the revamped TV Times and Radio Times – all out now. TV Times runs to 100 pages this week, taking in satellite and BBC Radio for the first time (recent issues 76-80pp). Cover price is halved from 50p to 25p, and will remain this… Continue reading TV Listings Battle Hots Up
