At 12pm today,the current and prospect- ive TV franchise holders will hand over their fates, sealed in brown envelopes, to the ITC and begin the long wait until October for the verdict.The new method of auctioning off the nation’s TV franchises was set in motion by the Peacock Committee’s 1986 report on advertising on the… Continue reading TV Franchises – The Deadline Arrives
The TV Times has cut its circulation guarantee from 2m to 1.6m for all bookings taken between 8/4 and 30/6.
TV COSTSITV revenue in March fell by 1.89%, year-on-year, to £131,909,258, slightly lower than anticipated. This was facilitated by heavy-weight campaigns by Bauer (TV Quick) and BSkyB, an earlier Easter and a low base in 1990. Amongst the individual contractors’ share of revenue, LWT recorded an increase of 1.51% points (with one day more), Thames… Continue reading TV Round-Up – March
The new national radio licences must ensure diversity of choice for listeners, and must expand the concept of commercial radio, the IPA has told the broadcasting minister Peter Lloyd.The IPA is also backing the Govern- ment’s decision to award the licences to “non-pop” services (Newsline 21/3). The IPA believes that numerous pop stations would lead… Continue reading IPA Supports Non-Pop Radio
TV advertising will take around 35% of spending on advertising within the EC by the year 2000, according to the latest Television In Europe To The Year 2000 report from Zenith Media World- wide.This compares to a current rate of spending within the EC of 25%, and 12% in the early 1980s.$15.9bn was spent on… Continue reading TV In Europe To 2000
As predicted, there has been much activity within the television listings magazines’ market since deregulation took place on March 1 (Newsline 25/1). Five new national titles have entered the arena, with one casualty to date, along with numerous regional titles.The first week after deregulation saw TV Times and Radio Times increase their pagination, to include… Continue reading TV Listings Market Update
The group of publishers headed by IPC chief executive John Mellon, which began lobbying the DTI in February to prevent the BBC from using air time to promote its products, may now take their action a step further and sue the BBC (Newsline 14/2).The group is also considering a formal complaint to the European Commission… Continue reading Publishers Plan To Sue BBC
1991 could be the worst year for the advertising industry since the mid- seventies, according to the latest forecasts from the AA (071 931 0376). The AA figures suggest that UK ad spend is unlikely to reach 1989 levels until 1994 at the earliest. Spending on display advertising is forecast to decline by 7% in… Continue reading AA Forecasts
Classic FM and Real Radio have both withdrawn their bids for the national FM radio franchise,leaving Lord Hanson and his national version of Melody Radio as the main contender. Classic FM backed by the Telegraph, Carlton Communications and the Really Useful Group said the costs of running the franchise would be too high. The Radio… Continue reading Franchise Bids Wihdrawn
TV Quick, the listings magazine from Bauer, has finally launched today following weeks of rumours and speculation, that until last week were neither denied nor confirmed by the publisher. The new colour magazine is a mass market women’s title with a print run of 2m and introductory cover price of 10p. The first issue consists… Continue reading TV Quick Launch Issue
