A Digital Radio Development Bureau has been formed to accelerate the roll-out of the new medium. The news was announced as radio industry figures met to discuss the challenges of the market at Marketing Week‘s Digital Radio conference yesterday.Although Digital Audio Broadcasting (DAB) technology is now in its sixth year (see BBC Launches Digital Radio… Continue reading Digital Radio Development Bureau Forms, Medium Set To Be Market Leader By 2015
Tables showing the performances of each of the main UK radio groups in the latest RAJAR figures for the one year period to December 2000 are now available for subscribers.(Subscribers see full item in the Radio features list)
Capital 95.8 FM strengthened its lead over its competition in London, increasing both reach and share during the three month period to December 2000. Its share of viewing across the capital saw the biggest increase of any station over the period, climbing 1.1% points to 12.4%, and its weekly reach was extended to 2.85m people.BBC’s… Continue reading Capital Still On Top As AM Declines Across London
BBC radio continued to improve its overall share of listening, at the expense of commercial stations, according to the latest figures released by RAJAR this morning. All BBC improved its share by a further 0.3% points in the final quarter of 2000, while All Commercial slipped 0.7% points.Amongst commercial stations losses were most acute across… Continue reading BBC Continues Its Upward Trend In Latest RAJAR Report
The Institute of Practitioners in Advertising (IPA) has published its latest Trends in Television report. Its results show overall viewing levels continuing their period of stability (see Terrestrial Channels’ Loss Is Non-Terrestrials’ Gain In Latest IPA Report) during the final quarter of 2000.Taken as a whole, total viewing across 2000 remained relatively constant, at 3.67… Continue reading TV Viewing Levels Stable, Says IPA Report
E-commerce is seen by many as the key to unlocking the full financial potential of the internet, including ad revenue. Its growth in the UK and Europe received a boost this week with two appointments. Firstly, the European E-commerce Association (EAA), an e-business consortium, named its chairman, Ian Williams. Williams is adviser to the board… Continue reading Appointments Brief
Recent figures from the Cinema Advertising Association (CAA) and CIA MediaLab show that, while cinema occupies only a small corner (around 1%) of annual media adspend, both spending and admissions for cinema have shown a healthy increase year on year for the last decade.Cinema is traditionally regarded by advertisers as a young person’s medium and… Continue reading Feature: Will Little Kids Be The Next Big Thing For Cinema Advertising?
Trinity Mirror’s Scottish title the Daily Record continues to command the largest share of advertising revenue among Scotland’s newspapers, with more than twice as much as its nearest rival, SMG’s Glasgow Herald. New figures from CIA MediaLab show that both of the top titles achieved year on year increases in revenue (Daily Record 1%, Glasgow… Continue reading Scotsman’s Efforts To Modernise Rewarded With Ad Revenue Increase
Granada Media received a positive rating from brokers Morgan Stanley Dean & Witter yesterday, ahead of the completion of its demerger from catering group Granada Compass (see Granada Rises On Positive Ratings). Shares were buoyed by this and ended the day’s trading up 10p at £3.85.A broker’s downgrade for BSkyB had the opposite effect on… Continue reading Sharewatch
Forrester Research has gone against the tide of ad revenue slump predictions by forecasting a 74% growth in European dotcom advertising during this year. Despite the month on month fall in online spending during December, the research company is expecting adspend in this sector to reach the equivalent of £750m this year, up from £437m… Continue reading Forrester Goes Against Adspend Gloom Predictions, Forecasts Growth For Dotcom Sector
