ISBA has welcomed ITV’s new approach to performance targets, unveiled at its annual report on Monday (see ITV Presents Annual Report And Plans For Future). The channel has said that instead of focussing on peaktime audience share targets it will aim for two primary goals: maintaining share gap advantage over BBC1 and retaining its status… Continue reading ISBA Welcomes ‘Pragmatic’ New ITV Targets
A strong final quarter brought ONdigital sales up to its one million subscriber target by 31 December, the company has announced. ONdigital’s customer base grew by 134,000 during the quarter, reaching 1,012,000 by the end of the year, an 83% increase compared to December 1999.Churn continues to be an issue, however, with 15-20% continuing as… Continue reading ONdigital Hit 1 Million Subscriber Target In Time For New Year
The market appeared down on telecoms and new media stocks yesterday, with the result that Cable and Wireless ended down 9½p at £9.35½, Bright Station dropped 3½p to end at 44½p, Freeserve lost 3p to end at £1.27 and Telewest ended at £1.28½, down 9p.This lack of confidence was reflected across most media shares, which… Continue reading Sharewatch
When ITV introduced self-imposed peak time audience share targets early in 1998 the industry was surprised and sceptical at how they could be achieved. Within a few months of the announcement it became clear that ITV intended to remove the News At Ten, replacing it with a later bulletin and opening the way for more… Continue reading Feature: Moving Targets At ITV
ISBA Welcomes ‘Pragmatic’ New ITV TargetsISBA has welcomed ITV’s new approach to performance targets, unveiled at its Annual Report on Monday (see ITV Presents Annual Report And Plans For Future). The channel has said that instead of focussing on peaktime audience share targets it will aim for two primary goals: maintaining share gap advantage over… Continue reading ISBA Welcomes ‘Pragmatic’ New ITV Targets
Contract publisher Dennis & Beyond is joining forces with its sister company Dennis Interactive to offer new media capability alongside its print publishing arm. A website for the National Childbirth Trust (nctpregnancyandbabycare.com) will be the first client to benefit from the partnership when it launches next month.The group, which publishes in the key areas of… Continue reading Dennis & Beyond Unveils First Media Website Initiative
Two US-based online trading systems for advertisers have joined forces in an attempt to create a one-stop shop for net-based transactions. Mediapassage and OneMediaPlace have announced the merger of their two companies in a move which is designed to create a market leader in the USA.“Major buyers and sellers of advertising will appreciate the clarity… Continue reading USA Online Media Trading Players Set To Merge
The underlying rate of inflation has fallen to its lowest rate since records began. Figures for December from the Office of National Statistics showed it had dropped to 2.0%Having risen in November to 3.2%, the headline rate of inflation also dropped, to 2.9%.The Retail Prices Index for December was 172.2.Subscribers can access RPI trends by… Continue reading Underlying Inflation Rate Falls To Lowest Figure Since Records Began
The Institute of Practitioners in Advertising (IPA) has announced the appointment of Hamish Pringle as its new director general. He currently works for the IPA on a consultancy basis as director of marketing strategy, as well as being the director of a music dotcom company and a business author. In addition to his previous involvement… Continue reading IPA Announces Appointment Of New Director General
A wider spectrum could become available for broadcasting digital radio, if plans put forward at a meeting in Geneva last week go ahead. Representatives from digital radio in Europe met with radio regulators and frequency planners to discuss reallocating some of the L-Band frequency which is currently earmarked for satellite radio to terrestrial digital audio… Continue reading World Digital Radio Broadcasters Request More Spectrum
