High street newsagent chain WHSmith is trialling M-cast, a screen-based system for in-store promotion, in one of its London Metro stores. The system, developed by Australian company Info-Onscreen, allows stores to target consumers with offers and promotions at the point of purchase.The system uses screens placed around the store. These can either be programmed to… Continue reading WHSmith Trials In Store Screen Advertising
The Guardian Media Group has agreed to sell its remaining interest in television production company, GMG Endemol, to Telefonica. The deal, announced on Newsline yesterday (see Guardian To Sell Television Interests), will allow the company to concentrate on its newspaper, radio and internet assets.Bob Phillis, chief executive of GMG, said: “Major alliances in the US,… Continue reading GMG Confirms Sale Of Endemol
NTL reported losses of $616.5m (£410.3m) in its second quarter results today, an increase of 77% compared to the same period in 1999. However revenues have increased year-on-year to more than $3.25bn (£2.16bn) over the three-month period to the end of June, partly thanks to the acquisition of Cable & Wireless (CWC) (see Government Clears… Continue reading NTL Reports Growing Losses Despite Digital Take-Up
The Guardian Media Group is expected to announce the sale of its television production interests later this week. Its 50% stake in GMG Endemol, which made Channel 4’s Big Brother, is to be sold to Spanish telecoms group, Telefonica, according to reports.GMG Endemol is a joint venture between GMG and Dutch group Endemol Entertainment and… Continue reading Guardian To Sell Television Interests
US internet advertising revenues almost broke the two billion dollar mark during the first quarter of 2000. The news from the Internet Advertising Bureau’s (IAB) Internet Ad Revenue Report that the figure for that period reach $1.953 billion comes less than a year after the $1 billion per quarter mark was reached.Revenues were reported to… Continue reading Quarterly Revenue From US Online Advertising Nears $2 Billion
It was a case of “they should have known better” this month when complaints were upheld by the Advertising Standards Authority (ASA) against an advertisement placed in industry organ Media Week by the National Advertisers’ Benevolent Society (NABS).The advertisement included a statement which ran along the lines of “God, I can’t wait till I kill… Continue reading ASA Shows No Benevolence To NABS In Violent Advert Complaint
The BBC has poured £189 million into BBC 1’s autumn schedule in an effort to prove that its plans for a themed future for its TV output (see BBC Plans Themed Future For TV Channels) will not see the flagship channel dominated by entertainment.Announcing that the new season will see an extra £10 million spent… Continue reading BBC To Spend £189 Million On Autumn Schedule
Reed Elsevier, the Anglo-Dutch publishing group, reported pre-tax profits down 5% at £351m in its interim results released this morning. Chief executive Crispin Davis was confident that the group’s performance was in line with targets set earlier this year, however.“In February, we laid out in some detail our strategic priorities to turn around Reed Elsevier’s… Continue reading Profits Fall 5% At Reed Elsevier
Telewest Communications, which has been through some turbulent times of late (see Sharewatch), managed a rise of ½p yesterday to end at £1.70½. Cable & Wireless, meanwhile, jumped 37p to £11.41 and BSkyB dropped 32p to £11.55.Among the radio stations, Jazz FM wavered slightly from its usual steady course to fall ½p to £1.34. More… Continue reading Sharewatch
Paul Castro believes that blue chip advertisers have been lacking a means to reach an economy worth up to £12 billion. This is what he hopes to redress as managing director of Blackserve.com, a black news and entertainment portal which launches on Friday.“About 18 months ago, when I was at DoubleClick, BA came to us… Continue reading Blackserve Aims For Blue Chip Advertisers With Black Interest Website
