More than three-quarters of the UK population now approve of advertising, according to a recent study from the Advertising Association. The subject is extremely low on people’s list of concerns, however, with few people talking about it or holding strong opinions on the subject and just 1% of the population feeling that major changes are… Continue reading Three Quarters Of The UK Approve Of Advertising, Says Study
A total of 92 viewers complained to the Independent Television Commission (ITC) when NTL were unable to cope with the response to advertising of its free internet service.Huge demand for NTL World led to a backlog in demand which forced the company to pull the advert in May (see NTL Pulls Advertising Of Net Service).… Continue reading ITC Upholds Complaints Of 92 Against NTL World Ads
Sunday newspapers have enjoyed a 10% increase in total advertising revenue over the past year, with broadsheet Sunday Business increasing from £1.5m to £2.5m , or 61%, and both the Sunday Times and the Sunday Telegraph registering a year on year increase of 16%.While NRS figures show declining readership of national newspapers (see National Newspaper… Continue reading Ad Revenues Up For Sunday Newspapers
Pearson announced interim results yesterday and revealed plans to acquire the US’ National Computer Systems (see Pearson Buys NCS, Reports Pre-Tax Profits Of £123m). This is to be funded by a £1.7bn rights issue, news of which caused shares in the company to fall by more than 9% by end of trading yesterday, dropping £1.82… Continue reading Sharewatch
ITN’s News at Ten will return to television screens this evening, not on terrestrial ITV as the ITC would like (see ITC Says ITV Must Reschedule Nightly News) but on the news provider’s new 24-hour digital, cable and satellite news service.As well as the much-mourned News at Ten, viewers of terrestrial ITN will recognise the… Continue reading News At Ten Makes A Come Back On New ITN Channel
Digital Light Processing (DLP) technology is being used for the first time in the UK. An entire cinema programme, including adverts for Royal Navy recruitment, Cadbury’s, Guinness and Nike, along with action film The Perfect Storm, is being shown digitally this week at London’s Warner Village West End and the Birmingham Star City.The adverts, screened… Continue reading Is This The Final Reel For 35mm As Digital Cinema Enters The Frame?
Digital Light Processing (DLP) technology is being used for the first time in the UK. An entire cinema programme, including adverts for Royal Navy recruitment, Cadbury’s, Guinness and Nike, along with action film The Perfect Storm, is being shown digitally this week at London’s Warner Village West End and the Birmingham Star City.The adverts, screened… Continue reading Is This The Final Reel For 35mm As Digital Cinema Enters The Frame?
Virgin Group and cable operator NTL are close to agreeing a deal which will see the break up of Virgin.net, their joint ISP venture valued at £240m. NTL, according to recent reports, will take control of Virgin.net’s 560,000 dial-up internet customers while Virgin will own and operate the entertainment and leisure portal.The deal is likely… Continue reading NTL And Virgin To Split Virgin.net
Maiden Group has announced the acquisition of poster contractor CP Posters Advertising for £7.7m. The group focuses on large format posters and has estates in the valuable London and Meridian TV areas.Maiden has marketed some of the group’s sites since 1996 and this acquisition will vastly increase its 48- and 96-sheet estates. CP Posters owns… Continue reading Maiden Group Buys CP Posters Advertising
BSkyB is to apply to the Independent Television Commission (ITC) today for status as a nominated news provider. This would enable the satellite broadcasters’ news service, Sky News, to vie for the ITV news provider contract when it goes up for renewal in two year’s time.The heat of competition between news services was already set… Continue reading BSkyB Looks To Oust ITN As ITV News Provider
