The High Court of the Hong Kong Special Administrative Region yesterday sanctioned the scheme of arrangement which will see Cable & Wireless dispose of its Hong Kong Telecom interests through a merger with Pacific Century Cyberworks (see Sharewatch). Shares in Cable & Wireless responded by rising 18p to finish £11.80.Pearson made a good recovery after… Continue reading Sharewatch
The supermarket wars rumble on and Sainsbury’s appears to be increasing its offensive over the airwaves. According to the latest figures from the Radio Advertising Bureau and AC Nielsen MMS, the supermarket has more than doubled its adspend for radio, year-on-year. During the twelve months to June, Sainsbury’s spent £3.2m, making it the 18th biggest… Continue reading Sainsbury’s Doubles Radio Adspend But BT Takes Top Spot
More than three-quarters of the UK population now approve of advertising, according to a recent study from the Advertising Association. The subject is extremely low on people’s list of concerns, however, with few people talking about it or holding strong opinions on the subject and just 1% of the population feeling that major changes are… Continue reading Three Quarters Of The UK Approve Of Advertising, Says Study
A total of 92 viewers complained to the Independent Television Commission (ITC) when NTL were unable to cope with the response to advertising of its free internet service.Huge demand for NTL World led to a backlog in demand which forced the company to pull the advert in May (see NTL Pulls Advertising Of Net Service).… Continue reading ITC Upholds Complaints Of 92 Against NTL World Ads
Sunday newspapers have enjoyed a 10% increase in total advertising revenue over the past year, with broadsheet Sunday Business increasing from £1.5m to £2.5m , or 61%, and both the Sunday Times and the Sunday Telegraph registering a year on year increase of 16%.While NRS figures show declining readership of national newspapers (see National Newspaper… Continue reading Ad Revenues Up For Sunday Newspapers
Pearson announced interim results yesterday and revealed plans to acquire the US’ National Computer Systems (see Pearson Buys NCS, Reports Pre-Tax Profits Of £123m). This is to be funded by a £1.7bn rights issue, news of which caused shares in the company to fall by more than 9% by end of trading yesterday, dropping £1.82… Continue reading Sharewatch
ITN’s News at Ten will return to television screens this evening, not on terrestrial ITV as the ITC would like (see ITC Says ITV Must Reschedule Nightly News) but on the news provider’s new 24-hour digital, cable and satellite news service.As well as the much-mourned News at Ten, viewers of terrestrial ITN will recognise the… Continue reading News At Ten Makes A Come Back On New ITN Channel
Pearson Plc announced today that it is to acquire National Computer Systems, the American commercial testing and educational services company in a deal worth $2.5bn. Reporting its six-month financial results today, the group said it will combine NCS with Pearson Education to create the world’s leading integrated educational company.The deal will be financed by the… Continue reading Pearson Buys NCS, Reports Pre-Tax Profits Of £123m
Digital Light Processing (DLP) technology is being used for the first time in the UK. An entire cinema programme, including adverts for Royal Navy recruitment, Cadbury’s, Guinness and Nike, along with action film The Perfect Storm, is being shown digitally this week at London’s Warner Village West End and the Birmingham Star City.The adverts, screened… Continue reading Is This The Final Reel For 35mm As Digital Cinema Enters The Frame?
Digital Light Processing (DLP) technology is being used for the first time in the UK. An entire cinema programme, including adverts for Royal Navy recruitment, Cadbury’s, Guinness and Nike, along with action film The Perfect Storm, is being shown digitally this week at London’s Warner Village West End and the Birmingham Star City.The adverts, screened… Continue reading Is This The Final Reel For 35mm As Digital Cinema Enters The Frame?
