The younger you are, the more likely you are to be online, or so statistics seem to suggest. So why, as a would-be dotcom, bother teaching your grandmother to click icons when there is a ready made ‘i-generation’ eager for an online hangout?The recent launch of www.mykindaplace.com, the on-line teen mag, is set to be… Continue reading Website Creators Looking For Teenage Clicks
Condé Nast is to launch a UK edition of the successful US young women’s title Glamour in the Spring of next year. The news comes just one week after Emap announced that it was folding Minx as a result of declining circulation (see July-December 1999 ABCs – Performance By Publisher).With an average size issue of… Continue reading Condé Nast Set To Bring US Glamour To The UK
Emap was one of the best performers among media stocks yesterday, rising 32p to £11.25. Taylor Nelson Sofres also did well, jumping 10p to £2.82½.News was less good for Cordiant which announced its second acquisition in as many weeks yesterday (see Cordiant Acquires Lighthouse Global Network). Shares in the company fell 27½p to £3.44½.SMG also… Continue reading Sharewatch
A new study from Forrester confirms recent doubts that the internet is encroaching on television viewing. The report from the research group has found that while TV advertising of websites drives traffic to the net, a reciprocal relationship does not occur.Almost 48% of UK internet users go to sites after watching its advertisement on TV,… Continue reading Price Of Dotcom Ads Set To Rise As Net Poaches TV Viewers
TV advertising produces both an immediate increase on sales and long term brand recognition, according to the new findings from tvSpan. This contrasts sharply with one of the most favoured marketing methods – price promotion – which has been found to produce only a short term sales effect and to lead to a reduction in… Continue reading TV Advertising Leads To Higher Sales And Better Brands
BSkyB has announced its intention to drop more channels from its analogue satellite service in order to encourage more customers to move over to its digital services. Sky Cinema and Sky Travel are set to transfer completely to the digital satellite platform from the end of August, although they will continue to be available on… Continue reading BSkyB Drops More Analogue Channels In Favour Of Digital
ISBA, the Incorporated Society for British Advertisers, has today announced two senior appointments. Malcolm Earnshaw will take over as new director-general, and Dick Spelman has been elected president.Earnshaw has worked for Mars for the last twenty years, holding a number of senior UK and global marketing position and has been vice-president of ISBA for the… Continue reading ISBA Appoints New Director-General And President
Cordiant Communications Group (CCG) has agreed to acquire Lighthouse Global Network in a deal which will create the world’s tenth largest communications group. The global advertising and communications company which includes Bates Worldwide amongst its assets, will issue 75 million new shares, with a value of £279m, to purchase the group.The acquisition is part of… Continue reading Cordiant Acquires Lighthouse Global Network
Pearson shares suffered again yesterday, after stockbroker Schroder Salomon Smith Barney reduced its full year pre-tax profit forecast. Shares ended down 51p at £19.48.ABN Amro appears to be behind dropping share prices at Reed International. It forecast continued weakness in the group’s core markets. Shares in Reed ended down 4p at £5.55.Elsewhere, Capital Radio was… Continue reading Sharewatch
The prospectus was issued and the name announced yesterday for the product of the CLT-UFA and Pearson TV merger (see Pearson In Merger Deal To Create European TV Giant). The new pan-European broadcaster will be known as RTL and will float on the London stock exchange on 26 July at an expected value of around… Continue reading Pan-European Broadcaster Announces London Listing Date
