Armchair supporters will now have a chance to voice their frustration if their favourite football team isn’t doing well. Interactive television company Two Way TV has made an agreement with ITV Sport to create live, interactive sports services and games for digital cable viewers on NTL’s Cable & Wireless networks.The services will mean viewers can… Continue reading Two Way TV Announces Sports Deal With ITV
New media is not killing traditional print media, according to a new study from Fairfield Research. The US-based survey has found that the amount of time spent reading has increased in recent months.While consumption of TV and radio dropped this year, readership of books, trade and business magazines and newspapers has increased since last year.… Continue reading New Media Is Not Supplanting Print, Says Survey
Granada Media regained ground after fears earlier in the week that it would over pay for Carlton or United News & Media (UNM) in the ITV merger (see Sharewatch). Shares ended up 4¾p at £5.95¾. UNM ended up 2½p at £9.32½, still buoyant from the sale of Miller Freeman (see United Disposes Of Miller Freeman… Continue reading Sharewatch
UK companies planned to spend more in the second quarter of this year than they did in the same period of last year, but business optimism for the coming year may well be down. These are the findings of the first Bellwether report from the Institute of Practitioners in Advertising (IPA).The largest increase was recorded… Continue reading UK Marketing Budgets Up, Says New IPA Survey
The Independent Television Commission (ITC) is sticking to its decision that ITV’s Nightly News bulletin must be moved to an earlier time in the schedule in order to improve audiences (see ITV Must Address News Audience Decline, Says ITC). Following a meeting today the Commission is to issue a legally-binding direction for the ITV licensees… Continue reading ITC Says ITV Must Reschedule Nightly News
Wendy Johnson has been promoted from picture editor to editor of IPC tx title TV & Satellite Week. Johnson joined the publication before it launched in 1993 and will take up her new position immediately. She said, “It will certainly be challenging. I’m particularly pleased to be starting this job at a time when sales… Continue reading Appointments Brief
The Incorporated Society of British Advertisers (ISBA) has called for an urgent meeting with ITV to discuss “critical issues” in the network’s performance. As ITV awaits a decision from the ITC regarding its late evening news bulletin (see ITC Tells ITV To Bring Forward Nightly News), the body, which represents the UK’s biggest advertisers, says… Continue reading ISBA Demands Urgent Meeting With ITV As Fate Of News At Ten Imminent
Capital Radio last week announced the acquisition of youth radio station Beat 106 for £33.8 million, representing the group’s first move into Scottish radio. Beat 106 was set up to provide ‘dance and new rock’ for Central Scotland’s 18-35 year olds with backing from a range of investors, from Emap Radio to footballer Ally McCoist.… Continue reading Feature: Capital Buys Into The Scottish Beat
Appealing to youth markets without coming across like Blue Peter is a challenge constantly faced by advertisers. Men may be from Mars and women from Venus, but teenagers come from a planet we’re too sad even to have heard of, where everyone wears the right footwear.Target Media is now hoping to boldly go where no… Continue reading Target Media Encourages Young Style Leaders To Turn On, Tune In And Attend Workshops
The BBC has published its list of promises for the coming year which include increased spend on programming. By 2006 the corporation will increase the percentage of licence fee money devoted to programmes from 76% to 85%.More internet services are also in the pipeline including websites for sports, lifestyle and the arts. But today’s news… Continue reading BBC Makes Promises, ITN Makes Threats
