According to figures released by Zenith Media and Federation of Periodical Publishers (FIPP), expenditure within the magazine market is expected to continue increasing worldwide for 1999.In 1998 $38.2 billion was spent on advertising in magazines, a 5% increase on the amount spent in 1997, and Zenith expect there to a similar increase for 1999. Such… Continue reading Worldwide Magazine Expenditure Expected To Rise By 5%
The former editor of Adline, Tony Murray, is to launch a rival to the magazine called Marketeer. The magazine will be aimed at advertising agencies, marketing directors primarily outside the London area and will be based in the Manchester area. The intial print run of the magazine is thought to be around 20,000 copies. ITV… Continue reading Newsline Brief
National sales house Opus, who handle airtime sales for Classic FM, LNR and the GWR Group, has announced that it is setting a new structure to handle commercial radio sales for the digital age.The new structure was jointly created by Simon Ward, GWR Group commercial director and Opus managing director, Duncan George. Ward says: “These… Continue reading Opus Creates New Digital Division
The Telegraph Group is restructuring its senior ad sales team in a bid to exploit revenue opportunities offered by more strategic advertising.The resulting changes mean promotions for the following staff: Mark Payne will become deputy advertisement director, having previously been classified ad director; Chris White-Smith becomes display advertisement director, previously display ad manager for newspapers… Continue reading Telegraph Sales Appointments
The release of Cordiant Communication’s (the global creative communications group) interim financial results revealed an increase in pre-tax profits of 31.4%, up to £11.1 million. Earnings per share have risen to 2.7p from 1.9p (a 40.2% increase at constant exchange rates) and an increase of 8.9% in revenues was reported.Michael Bungey, chief executive of Cordiant,… Continue reading Cordiant Profits Up 31.4%
On the back of yesterday’s healthy interim results, Saatchi & Saatchi’s share price rose slightly. At close of trading yesterday the company’s share price was up 1˝p to finish the day at 216˝p.BSkyB’s share price continues to drop ahead of tomorrow’s financial results. The company’s share price finished the day at 575p, a drop of… Continue reading Sharewatch
Recent research carried out for The Jones Britton Breckon Company (JBBC),the recently set up media agency (see Senior Buyers Form Start-Up Agency), looking at advertisers’ views of media agencies has been published.The research was carried out by De Saulle Associates, with around 300 marketing/media/communication directors asked for their opinions. One of the key findings was… Continue reading New Research Into Advertisers View Of Media Agencies
Interest in Telewest’s cooled by the end of the week, with Friday’s closing price at 235źp. Telewest announced last week that it was developing a high-speed internet project in conjunction with Microsoft (see Telewest And Microsoft Confirm High-Speed Internet Service).Market expectations that the company will be recording a pre-tax loss on Wednesday, has seen BSkyB’s… Continue reading Sharewatch
Monday Saatchi & Saatchi releases interim financial results today.Tuesday Cordiant release interim results today .Wednesday BSkyB releases full year financial results, with the company expected to be in the red due to the huge investment in digital television.Friday Consumer magazine circulation figures for January-July 1999 are released by the Audit Bureau of Circulations (ABC). The… Continue reading The Week Ahead
A total of 16 new stations reported in June 1999 RAJAR figures. Of these new stations Trax FM recorded the highest Share of Listening (16.9%) and Weekly Reach (33%). Peak 107 FM had the highest Weekly Reach (‘000s) with 81,000 listeners.Subscribers can access the Radio database by selecting “Radio” from the drop-down box at the… Continue reading New Stations Reporting in June 1999 RAJAR
