The Direct Marketing Association has sent to all UK MPs a summary of its position on the Privacy in Telecommunications Directive, which the Government now admits will not be implemented by the 24 October target date set by the EC.
The Commission has warned the US that it will seek redress from the World Trade Organisation unless the US Government places new legislation before Congress on labels of origin for European textiles by 20 August. In July 1996 the US introduced rules forcing EU textile manufacturers to label finished goods with the name of the… Continue reading EU: Pressure on the US
A new survey conducted by MediaTel and the Electronic Telegraph has shown that the media community has invested heavily over the last year in the technology required to receive and utilise net-based services.However, there is still relatively little activity when it comes to developing online advertising campaigns, according to the research conducted across the 125… Continue reading Media Industry Invests In The Internet But Is Less Keen To Advertise On It
So the time has come when the major terrestrial channels announce their new programme schedules for the Autumn. First up is ITV which says its programmes will reflect the lives, interests and concerns of viewers.Among the gems on offer this year is the drama series Grafters starring Robson Green and Stephen Tompkinson. This is about… Continue reading ‘Refreshment, Renewal And Reality,’ Says ITV
George Howarth, the UK’s Home Office minister, has outlined the future of casino deregulation and changes in gaming machine stake and prize limits in a written answer to a Parliamentary question. He also acknowledged the role of the UK Advertising Association in the formulation of the proposed changes. For casinos, deregulation will focus on the… Continue reading UK: Government to deregulate
Immediately following the conclusion of 1998’s soccer World Cup, public service broadcasters across the EU appealed to FIFA (football’s governing body), national governments and European institutions, for all matches of the next World Cup to be accessible to the European public as a whole on non-pay channels. After record viewing figures for the 1998 event,… Continue reading EU: New soccer row brewing
A joint working party of the BBC, the Broadcasting Standards Commission (BSC) and the Independent Television Commission (ITC) have come together for the first time to announce new guidelines for the warning and description of violent programmes on television.The report, Violence And The Viewer has created a Statement of Common Principle, that forms guidelines within… Continue reading Clearer Warnings For Television Violence Planned
In Germany the law dealing with advertising and health care has been altered. In future, print advertising need no longer contain an extensive set of detailed particulars concerning the product but should carry only the following standard text: “For information on risks and side effects please read the package leaflet and consult your doctor or… Continue reading DE: New regulations
The OECD meeting to consider the framing of guidelines to cover electronic commerce – scheduled for Ottowa in October 1998 – has begun to elicit concerns from several advertising and marketing organisations. Andrew Brown, Director-General of the UK Advertising Association, has written to the Office of Fair Trading in support of the objectives of the… Continue reading EU: OECD meeting prompts concerns
The European Court of Justice has ruled that whisky drinks with an alcoholic content below 40 per cent cannot use the name ‘whisky’. The decision follows a complaint by the Scotch Whisky Association against a French company marketing a whisky product called ‘Gold River’, containing a mixture of whiskies from Scotland, Canada and the US,… Continue reading EU: ECJ rules against dilution
