In Belgium a national court has ruled that it does not have the authority to block an imminent government ban on tobacco advertising and sponsorship, due to come into force on 1 January 1999. The proposed legislation was challenged by a collaboration of local government, retailers and Formula One grand prix motor race organisers in… Continue reading BE: Legal Threat To Formula One
The UK government, currently holding the Presidency of the Council of Ministers, has indicated that the EU draft Directive on consumer guarantees will have a high priority in its programme for the next six months. Jim Murray, President of BEUC, has met UK consumer affairs minister Nigel Griffiths and later expressed his disappointment that the… Continue reading EU: Consumer Guarantees
ITV has today announced peaktime audience share targets for the next three years as part of its “New Approach” strategy. The approach, which is the result of the 100-day consultation period, also sets out the specific ways in which strands and day parts can be improved.Speaking at a presentation to agencies and advertisers, ITV’s chief… Continue reading ITV Publishes Audience Targets For Next Three Years
Direct mail expenditure in the UK has grown to £6.2 billion a year (in 1996), according to the latest survey by the Direct Marketing Association (DMA).
The Italian government has introduced legislation establishing a code of self-regulation for television broadcasting, under which the networks will try to protect minors by not running advertising for alcohol, contraceptives and sexually-oriented telephone lines between the hours of 16:00 and 19:00. Advertising which portrays children in violent and abusive situations will be discouraged.
The average editorial page is read by 70% of readers, with only a 1% variance between left and right, according to a new report from media research company MAGtrack. The findings are published in the first of MAGtrack’s Benchmark Reports, which it plans to produce every six months.The Reports analyse the data from over a… Continue reading MAGtrack Announces Benchmark Reports
The 1997 IPA Chief Executive Survey has shown that 96% of the Institute’s members feel that it is extremely, very, or quite important to hold membership. This compares to 83% for the previous survey in 1989.Members consider that the most important functions performed by the IPA are industry representation and promotion, negotiating advertising agency interests… Continue reading IPA Gets Positive Feedback From Members
The British government is expected this week to publish a White Paper on its proposed Food Standards Agency, amid controversy over who is to foot the estimated £200 million annual bill for the agency’s administration and running costs. The earlier fears that establishment of the FSA would be accompanied by an attempt severely to restrict… Continue reading UK: White Paper On New Agency
Monday ITV will announce its future strategy at noon today, aimed at halting its decline in viewing figures.Tuesday The Retail Prices Index for December will be announced.Thursday Emap’s Red magazine launches, with a review appearing on Newsline.Friday Feng Shui for Modern Living hits the newsstands, published by Affinity.Also this week: Website of the Week and… Continue reading The Week Ahead
The Commission’s failure to take action last month against Greece’s toy advertising TV ban has irritated the trade association Toy Industries of Europe (TIE). Although a majority of Commissioners have now voted in favour of taking action over the ban, which breaches EU rules on free movement of goods and services, there is no sign… Continue reading EU: Toymakers Angry At EC
