Sales growth in 1998 is set to be the slowest in five years, according to a forecast from the Chartered Institute of Marketing. According to the CIM, this points to a gradual slow down for the economy as opposed to a crash.The CIM’s Marketing Trends Survey predicts sales growth will reach 5.1% this year, 0.6%… Continue reading Slowest Sales Growth For Five Years Forecast
Mark Bradford has been promoted to director of international advertising sales at the Sci-Fi Channel Europe . Barry Frey, managing director of advertising sales at USA Networks International, also announced an expansion of the European sales team by six additional positions as the channel aims for expansion in Europe.So far four appointments have been made:… Continue reading Appointments Made At Expanding Sci-Fi Sales
BSkyB is in danger of losing its powerful position in the pay-TV market when digital television launches later this year, according to a report by broker JP Morgan.Despite the fact that a 20% growth in subscriber revenue is predicted over the next eight years (from £3.6 billion to £16 billion), JP Morgan believes that the… Continue reading BSkyB Could Face Tough Ride In Digital TV Age
BSkyB’s share price closed at 378.5p yesterday, down 31.5p to its lowest level for two years.JP Morgan’s report on the satellite broadcaster (see today’s BSkyB Could Face Tough Ride In Digital TV Age) had a part in destabilising shares though there was bad news on other fronts for the company.It has emerged that a number… Continue reading BSkyB Could Face Tough Ride In Digital TV Age
NEFF, the UK built-in kitchen appliance manufacturer, is to sponsor ITV’s new afternoon series Chef School.The deal represents NEFF’s first exposure on terrestrial TV and it will be supported by extensive off-screen promotion. The sponsorship was negotiated by Warren Dias, at Laser, with Broadway on behalf of NEFF.Chef School will be a fly-on-the-wall documentary following… Continue reading Cookery Show Dishes Up Sponsorship
Reuters shareholders have approved a capital restructuring plan which will see £1.5 billion returned to investors (subscribers see Windfall For Reuters Shareholders).The move involves forming a holding company to acquire Reuters Holdings, whose shares will cease trading after February 17. The new Reuters Group will begin dealing the next day.Reuters: 0171 250 1122
A disappointing performance from its commercial printing division contributed to a 6% fall in turnover at Adscene for the six months ended 29 November 1997. Turnover fell from £28.7 million to £26.8 million.Pre-tax profits however rose 3.5% to £2.87 million, much of which was the result of large restructuring at the group’s publishing operations. They… Continue reading Turnover Down At Adscene
VNU Business Publications is entering the mass consumer magazine market with its biggest ever launch: the new computer magazine Computeractive. The £4 million budget which VNU is allocating to the new title makes it the most significant computer magazine launch of the past five years and includes a substantial national TV, press and poster advertising… Continue reading VNU Spends £4m On New Title
A new Website created by Home & Overseas travel insurers, a subsidiary of Eagle Star, has been set up in order to make planning your summer holidays that bit easier.The site, found at http://www.homeandoverseas.co.uk, provides information on a range of travel related subjects including world medical costs, insurance cover for sports and holidays for single… Continue reading Another Travel Information Service Hits The Net
The Evening Standard ‘s Monday cover-price has been reduced to 20p. The promotion will continue for the rest of this month and then possibly into February.…The Times ‘s Saturday edition has had its price cut from 50p to 20p. News International would not comment as to how long this promotion will last.Associated Newspapers: 0171 938… Continue reading Newspaper Promotion News
