The Advertising Association has welcomed the adoption yesterday by the European Parliament of the Larive Report on the European Commission’s Green Paper on Commercial Communications.Lionel Stanbrook, deputy director-general of the AA, said: “The result is very good from the UK advertising industry’s point of view. This endorsement by the European Parliament has given the Green… Continue reading AA Welcomes Adoption Of Larive Report
TSMS has signed a new four-year air-time sales contract with S4C, the Welsh broadcaster.TSMS: 0181 991 6666
The Mirror is launching an A4 soccer magazine on 28 July. The colour publication Football Fever will be included with the paper every Monday. A five week TV advertising campaign supporting the launch kicks-off on 27 July.Mirror Group: 0171 293 3000
The banned Rover 600 ‘Hostage’ ad, which prompted 134 complaints to the ITC *Rover Gets A Telling Off, has generated more national press coverage than any other ad for a consumer product in the second quarter of 1997.The Propeller ‘Ads That Make News’ survey found that the Rover advert had 15 articles written about it,… Continue reading Rover Ad Generates Maximum Attention
Coronation Street takes an average audience figure of 14.13 million over its four episodes this week, with Eastenders watched by an average of 13.61 million. So, no real change in the top five week-on-week. Overall, the chart remains more or less unchanged with regards to its content. The only real difference being a slight overall… Continue reading TV Viewing Summary W/E 06/07/1997
Amirati Puris Lintas has taken-on Deborah Mills as a senior planner, she is currently freelancing and starts at APL in September.Nick Daly, media director at Initiative Media, is reported to be leaving to join Carat International.At Mellors Reay & Partners, Rachel Duckett has been promoted from senior planner to planning director. She replaces Justin Kent… Continue reading Movement In The Ranks
Nick Sparey, TV buying director at Mediapolis, is leaving at the end of next week to join IMG as account director in the advertising and sponsorship division, Transworld International.
The British Tourist Authority’s Web site, http://www.visitbritain.com, launched today, will be audited by ABC //electronic.ABC //electronic: 01442 870 800
The ITC received only one application for the local delivery licence of Consett and Stanley.Telewest Communications Ltd was the sole applicant. The application proposes to start to offer service to homes in the Derwentside District in 1999 and to finish construction by the end of the year 2004. The cash bid is £1,000.The ITC will… Continue reading Only One Applicant
Channel 5 has added Aston Villa to its play list of English club action in Europe.Villa will be competing in the UEFA Cup; its matches will be broadcast on 5 on Tuesday evenings from 16 September.Channel 5 will also be broadcasting Chelsea FC’s home games in the European Cup Winners Cup *Channel 5 Secures Chelsea… Continue reading Channel 5 Sign Aston Villa
