Campaign magazine has announced the winners of its annual awards ceremony.Abbott Mead Vickers BBDO is Campaign‘s Agency of the Year. AMV fought off strong contenders to win the prestigious award. St Luke’s came in in second place and M & C Saatchi took the bronze.TMD Carat scooped the Media Agency of the Year Award, while… Continue reading And, The Winner Is…….
Express Newspapers will be merging the advertising business for its Express and Daily Star titles at the end of this month.The move, in a bid to operate more cost-effectively, means that agencies will be pitching for the new business. Agencies believed to be pitching include DMB&B (the incumbents), Trott Chick Smith (Express On Sunday), Leo… Continue reading Express Set To Merge Advertising
Times Newspapers has confirmed that it is lodging a formal complaint with the ABC and “will take legal action if necessary” over its dispute concerning the Telegraph‘s circulation figures.The row first erupted last month *Telegraph To Hold Meeting With ABC when, as a result of petitioning by Times Newspapers, the ABC excluded the Telegraph‘s November… Continue reading Times Threatens ABC With Legal Action
Marketing Week will be holding a conference entitled “Marketing to Adultescents” in London on Tuesday 18 March 1997. It aims to demonstrate how you can catch trends early and keep in touch with the youth on the street. There will also be advice on how to produce ads that make people feel that they have… Continue reading How To Target The “Untargetable”
A series of release dates for Rajar, ABC and NRS have been announced. Data will be available to MediaTel subscribers on the relevant date with accompanying Newsline items where appropriate.The ABC nationals monthly reports will be released on these dates; Month Ending Date (Sunday) No. of Weeks Available on Newsline January 26.01 97 4 07.02.97… Continue reading Data Release Dates Announced
CIA and Laser have at last reached a final agreement to settle their airtime trading dispute. CIA will now pay £1.8 million to Laser in return for the sales house dropping legal action against the agency. The money represents the figure Laser claimed it is owed by CIA for outstanding sums in 1995 and 1996.Chris… Continue reading CIA And Laser Reach Final Agreement
Unofficial figures show that ITV attracted 8.3 million viewers and a record breaking 2.6 million voters to its phone-in debate programme, Monarchy – The Nation Decides, on Tuesday evening.The ratings for the Monarchy production were double the expectations for factual programmes and when the programme credits rolled at 11.10pm 7.6 million viewers were still watching.Monarchy… Continue reading Monarchy Debate Breaks Records For ITV
The BBC’s Only Fools and Horses trilogy which began on Christmas Day heads the top programmes listing for the Christmas week. The comedy billed as the ‘last ever’ episodes gained in popularity with the final episode, shown on Sunday 29th, taking the top spot with 24.35 million viewers – representing a consolidated share of viewing… Continue reading TV Viewing Summary – W/E 29/12/96
Pearson, the media and entertainment group, today welcomes Marjorie Scardino as its new chief executive. She joins from the Economist Group and it is believed one of her first priorities will be a major shake-up of the company which many City analysts consider too sprawling.It is thought that Pearson’s TV subsidiary will be a target… Continue reading Pearson May Sell Off TV Interests
England’s football World Cup qualifying game against Poland and the England Rugby Union international against Argentina will both be shown live on Channel 5 on Saturday 31 May 1997. This is Channel 5’s first big international sports acquisition.The Saturday double-match special will be shown on the weekend sports’ magazine show, Turnstyle, headed by Gail McKenna.… Continue reading Channel 5 Has Two England Games In The Net
