XFM, the indie rock station which has won the new FM licence for London, is set to Launch on 1 September. Its backers include CLT (owners of Atlantic 252 and London’s Country FM), which has a 20% stake, The Cure’s Robert Smith and Harvey Goldsmith, the concert promoter. The station told Newsline however that details… Continue reading Xfm To Launch In September
Taylor Nelson AGB now has an advertising tracking system that will enable the market research company to compete with Millward Brown, the field leader. Taylor Nelson’s new system, BrandVision tracks consumer commitment to a brand. It is also hoped that it will discover what makes a consumer switch brand and how likely this is to… Continue reading New Ad Tracking System Hits The Market
Jacqui Elliot, the advertisement director of Top Sante, the health and beauty magazine, has been promoted to publisher. Elliot has been with the magazine since the beginning and was previously a member of the team that launched the Independent.…Punch magazine has appointed John Trikett as advertising director. Trikett, a former deputy advertising sales director at… Continue reading Moves At The Top
IPC Magazines has published the results of a survey it commissioned into mobile phone ownership and usage. The survey, carried out late last year by BMRB International, involved both current and potential mobile phone users. It is an area that has previously been the subject of little research.A number of interesting statistics have been unearthed:… Continue reading Research Into Mobile Phone Habits
TMD Carat has set up a dedicated press unit to be responsible for all the agency’s press planning and buying.The unit will be headed by TMDC board director Nigel Breckon and have a team of 39 to handle the £200m press expenditure. Mark Craze, TMDC’s managing director, said: “We feel that with the increasing number… Continue reading TMD Carat Creates Press Unit
The slow economic recovery among Britain’s agencies could grind to a halt altogether. This warning comes from accountancy firm, Willott Kingston Smith.According to the report, agency profits have shown modest increases, but this is as a result of tight controls on operating costs rather than billing increases. Agencies are also losing business to direct marketing… Continue reading Report Questions Marketing Sector Growth
United News & Media is reported to be reconsidering the sale of the Yellow Advertiser and Informer groups of southern-based free weeklies.The expected bidders, thought to include Southnews, Trinity and Southern Publishing have now dropped out of the auction. United was rumoured to be looking for around £40 million for the sale, now the papers… Continue reading Free-Weeklies Sale On Hold
According to Media Week, Channel 5 is offering major advertisers as much as 20% off of ITV prices for most audiences on a 10% share deal. It is also reported that it has signed a deal with TMD Carat.C5 has apparently estimated its audience figures for its first year and is predicting an 11% share… Continue reading C5 Offering 20% Discount Deals
Chris Evans yesterday announced that he would be leaving BBC Radio 1’s Breakfast Show at the end of March. His decision follows various wranglings with the station’s controller Matthew Bannister, though the catalyst seems to have been the fact that his request to have every Friday off was refused. In the past he has failed… Continue reading Evans Leaves Radio 1
Emap Computing, a branch of Emap magazines, has joined forces with New York-based CMP Media Inc to launch Information Week.Information Week will be a fortnightly, information technology, news magazine. Launching in March, it is to be based on CMP’s successful US title of the same name. It will be targeted at IT decision makers whose… Continue reading Emap Looks Stateside
