Kleenex has signed as sponsor to Carlton and Central Television’s new service, “The Pollen Count”. The 25 second bulletin with seven second front and end credits goes out three times a day, around the weather or news, for the next six weeks.As well as informing viewers of the pollen count each day and providing a… Continue reading Kleenex And IBM In Sponsorship Deals
Granada Sky Broadcasting (GSB) has unveiled details of seven new cable and satellite channels it will begin broadcasting on October 1st.The new channels, the result of a collaboration between BSkyB and Granada/LWT, are Granada Plus, Granada Talk TV, TV High Street, Food and Wine, Health and Beauty, Home and Garden and Granada Men and Motors.… Continue reading Granada Unveils New Channel Details
According to estimates from CIA Medianetwork, Euro’96 could increase ITV’s advertising revenues in June by as much as an extra £7 million. This would form part of an estimated 9% year on year revenue growth and would bring ITV’s June revenue to around £148 million.Although all the England matches are likely to attract over eight… Continue reading ITV To Earn Extra £7 Million From Euro’96
Channel 5, Britain’s newest terrestrial channel due to launch in January 1997, will begin a pilot retuning programme in Wallington, Surrey today.This area is one of nine across the UK which will experience interference in its Channel 5 reception. It is hoped that the pilot scheme will enable Channel 5 to evaluate retuning plans before… Continue reading Channel 5 Launches Pilot Retuning Programme
Eight out of ten (81%) of British companies see the development of the Internet as a business opportunity and only 1% feel it to be a threat, according to a survey commissioned by Barclays Bank of the top 1,000 companies.The survey also found that: Over a third (38%) of companies already have an Internet site.… Continue reading 81% Of British Companies See Internet As Business Opportunity
The latest cinema admissions figures, for April, show weekly admissions for the month averaged 2.65m a week, up 22% on the same month last year and the highest April weekly average since 1974. The highest grossing weeks were at the beginning of April, with big films like Toy Story and Sense & Sensibility still attracting… Continue reading April Cinema Admissions Up 22%
The cinema industry is claiming success after Sunday’s National Cinema Day saw over one million people attending cinemas. Organised by the film industry to celebrate a century of cinema, every cinema charged only £1 all day.With a few returns still to be filed, Sunday’s total admittance stands at 1.1 million; the highest Sunday attendance on… Continue reading Britain Turns Out In Force For National Cinema Day
European Broadcasting Corporation is to launch the first ever pan-european commercial radio station later this year, it has announced.With the support of the European Commission, the 24-hour youth oriented station will be broadcast on terrestrial FM networks, satellite and cable, in English. The programming format will include a european mixture of chart music and speech… Continue reading First Ever Pan-European Commercial Radio Station To Launch
This July will finally see the start of newspaper section readership added to the NRS. Following pilot studies which took place last autumn and in the spring, a running test will be added from 1st July to half of the NRS sample.This test will have to be run for around six months before stable data… Continue reading NRS Section Research Confirmed For 1997
The Scottish Sunday Times and Scotland on Sunday have started a price war in Scotland by reducing their prices to 50p.Scotland on Sunday was the first to make the move last weekend, cutting 25p from its cover price. Immediately the Scottish Sunday Times dropped its price by 50p. Both papers claim that the reduction has… Continue reading Scottish Newspaper Price War Breaks Out
