A new poll published by the Independent Television Commission shows that 80% of terrestrial-only viewers believe that the four main channels gave them all the viewing choices they wanted. This is offset however by the finding that only 29% of those in cable and satellite homes had a similar opinion.The report also shows that the… Continue reading 80% Satisfied With Terrestrial Choice
BMW will tomorrow launch an infomercial on the Internet for the new BMW 5 series as part of an exclusive UK advertising campaign.The first of its kind, the 5 series infomercial, accessible via BMW’s Internet site allows visitors to preview the performance, specifications, interior and exterior of the models in the new 5 series range;… Continue reading BMW Launch Infomercial On Net
The Broadcasting Bill successfully passed its second reading in the House of Commons last night. The final stage remaining is for the Bill to go to a Commons Committee where it will be discussed between officials and ministers. This process can take three to four weeks and should begin next Tuesday.Last night Labour had tried… Continue reading Broadcasting Bill Nearing Completion
Two Way TV, an interactive TV broadcaster, has secured the financial support of the Ladbroke Group. It is believed the entertainment group will be investing around £20m.Two Way TV, formed three years ago by former Granada director Bill Andrewes, allows viewers to compete on programmes such as Mastermind and A Question of Sport: possible answers… Continue reading Interactive TV Gets Investment Boost
The Broadcasting Bill will get its second reading in the House of Commons this afternoon.Virginia Bottomley, the National Heritage secretary, is expected to make further amendments to the bill, including the requirement that all digital cable systems will have to carry the existing terrestrial channels and more flexibility to allow greater cross-ownership between local media.As… Continue reading Broadcasting Bill Second Reading This Afternoon
The Radio Authority is to seek formal assurances from Capital Radio Plc that it will not exploit its dominant position in radio advertising sales.The sales house Media Sales and Marketing (MSM), a wholly-owned subsidiary of Capital, now controls 66% of national radio ad sales after winning new clients including Emap and GWR (Newsline 29/02).The Authority… Continue reading Radio Authority Seeks Assurance From Capital
The Daily Telegraph today launched its new IT section ‘Connected’ (Newsline 09/04). The pull-out supplement is A4 in size and has 16 pages. Sections include Quick Bytes (quirky IT news stories), News, Interviews, In My Opinion (a celebrity column), Innovations, Reviews (books, games and software) and Faqs, Facts, Fax (help section for readers).Overall ‘Connected’ is… Continue reading Review: The Daily Telegraph’s Connected
Reuters have announced first quarter 1996 figures which show a 14% rise in revenue, up from £628 million in 1995 to £713 million in 1996.Revenue in the European sector (the most productive area in terms of revenue) rose from £342m to £381m, up 11%. Revenue from media products also grew by 11%, up from £35m… Continue reading Reuters Revenue Increases 14% In First Quarter
March’s selection for the monthly Aerial Awards, which are for excellence in radio advertising, was judged by Toby Talbot and Chris Arnold who were finalists in last year’s Aerials.They believe that time length is a crucial factor in radio advertising: in their opinion the longer the ad, the more impressive it is. This, they say,… Continue reading Ads Nominated For March Aerial Awards
The ITC received seven complaints from viewers regarding Michael Jackson’s Christ-like pose in his Brit Awards performance. Seeming to agree with Jarvis Cocker, the viewers complained that “the apparently religious overtones of Jackson’s performance were offensive”.The complaints, reported in the ITC’s March report, were not upheld because the precise meaning of the performance was purely… Continue reading Viewers Find Jackson Offensive
