A group of business magazines have just launched a £500,000 generic ad campaign which features new proof of the medium’s advertising effectiveness.The ads, appearing throughout the next two months in leading media and marketing titles, are driven by new proof of the medium’s values contained within a new report from NOP called The Power of… Continue reading New Ad Campaign For Business Magazines
Grampian Television today announced that its profits before tax have risen by 31.3% to £5.78m (1995 – £4.40m) on turnover of £24.82m (1995 – £21.30m). After tax and other interests, profits for the year were £3.79m (1995 – £3.17m).These results represent the eighth successive annual profit increase. Part of the reason for such growth is… Continue reading Grampian TV Profits Hit £5.78m
Emap Nationals is launching a new monthly car magazine, REVS. The magazine will be targeted at young men, and “will be straight-talking, entertaining and informative with a streetwise sense of humour”. REVS will launch on Friday 28 June with a cover price of £2.50.The magazine’s launch aims to follow Emap’s success with the more upmarket… Continue reading Emap Revs Up For New Car Monthly
The ITC has reported that 34 viewers found the Daewoo ad which featured an ultrasound scan of an embryo in the womb developing into a car offensive.Some viewers who had recently lost babies found the ultrasound images distressing and others considered this to be the insensitive use of a potentially worrying procedure in order to… Continue reading Viewers Find Daewoo Ad Offensive
The Radio Authority has announced that four stations have applied to run the new small-scale radio licence for the Cambridge area. The licence will cover a more localised area than the existing ILR service provided by Q103 FM. Around 120,000 adults should be able to receive the new service.The applicants are: Amber Radio (GWR Group,… Continue reading Four Stations Compete For Cambridge Licence
Viewers have complained about the sexual themes and innuendo of Neighbours, the Broadcasting Standards Council has reported.Viewers believed that an episode of the soap was inappropriate for children’s viewing and promoted promiscuity. In particular they complained about scenes in a motel room featuring Annalise and Sam. The complaints were not upheld because the BSC believed… Continue reading Too Much Sex In Neighbours
Sunday Business published its second issue yesterday despite rumours that the paper did not have sufficient financial backing. The Sunday Business printed all the copies this weekend that it intended to, they told MediaTel today, just under 270,000 copies. The first issue sold just over 145,000 copies. This second issue however, contained just four sections… Continue reading Sunday Business Produces Second Issue
Amid speculation that Tom Rubython needed an extra million pounds to publish the second edition of his new business paper Sunday Business, a source at the paper insisted that publication will go ahead this weekend.It is almost certain that the paper is in financial difficulties after an important backer dropped out at the last minute… Continue reading Sunday Business Insists It Will Publish
A survey commissioned by the Ministry of Agriculture, Fisheries and Food which proves that TV advertising is not the principal influence on childrens’ eating behaviour has been welcomed by the Advertising Association.The research, conducted by independent academics, focused on how TV commercials for food products affect the choice of children aged 8 to 12 years.… Continue reading Research Into Children’s Food Advertising
Combined ITV/C4 revenue for March, based on agency estimates, came in at £174.537 million, an increase of 4.8% on last March. ITV only, at £132.962 million was up by 2.1% year on year, whilst the Channel 4 figure, £41.575 million was up by 14.3%. This puts the ITV:C4 ratio at 76:24, as it was in… Continue reading TV Revenue – March
