Green Flag, best known for National Breakdown, was finally confirmed as the new sponsor of the England football team yesterday in a £4m deal, which had been widely rumoured for some time.The package takes in logos on England’s training kit and tracksuits and the sponsorship of internationals at Wembley and runs through to the next… Continue reading England Team Sponsor Confirmed
Piccadilly Radio has retained the AM and FM licences for the Manchester area, effective from April 1996. There were no other applicants.The Tunbridge Wells and Sevenoaks licence has been awarded to Kent and Sussex Radio. There were four other applicants.Contact: Andrew Dean – 0892 661892
The Children’s Channel, which has been carrying the name TCC on-air since last September, formally becomes TCC from Monday next (January 16th).
The first round of the Thursday night sitcom battle went to the BBC last week, according to unofficial estimates. The programmes are shown at 2030-2100. BBC: Down To Earth (Richard Briers) – 11.3m ITV: Outside Edge – 8.6m
… BBJ Media Services are appointing Andrew Hearnshaw, formerly of BMP, as Planning Director and Group Account Director on the Bass and Buena Vista Home Video businesses. Clare Bugler (ex Zenith) and Tim Elton (ex Leo Burnetts) also join the company as Account Directors working on VAG accounts.… Sharon Catt, formerly media manager at Lansdown… Continue reading Appointments
9.30am – Shares 97p down 10.5p. Saatchi and Saatchi advertising were dealt a further, if somewhat expected, blow late yesterday when both Mirror Group Newspapers and British Airways pulled out of the agency – the accounts were estimated to be worth around £120m. Dixons (worth £40m) looks set to follow in their footsteps.Maurice Saatchi has… Continue reading BA & MGN Move Out Of Saatchi
According to the latest IPA Census figures, the number of people employed in agencies has risen year-on-year, mainly driven by London agencies, and in particular, by increased hiring of executives and media staff.London Outside LondonSept 1993: 11,100 staff at 224 member agencies 8,700 3,100Sept 1994: 11,800 staff at 221 member agencies 8,000 3,100These figures are… Continue reading IPA Census Shows Rise In Agency Employment Figures
Haymarket Consumer magazines are speculated to be in negotiation with Virgin 1215 to produce a men’s AOR music magazine aimed at men between 25-45, according to Media Week. The new title would rival Emap’s Q and Mojo.… IPC is claiming 1 million readers for its women’s weekly title Eva, based on TGI research. A study… Continue reading Press News
News At Ten was the most watched news programme in 1994 according to BARB data, pipping the BBC’s Six-O’Clock News, which had led the way in 1993: Average Viewers 1994 1993 News At Ten 6.6m 6.6m The Six O’Clock News 6.3m 6.7m BBC Nine O’Clock News 5.9m
The latest Quality of Viewing study conducted by the Media Partnership points to deficiencies in the marketing of cable and satellite channels – 70% of those who can view the channels believe programme quality has improved over recent years; less than 10% of non-subscribers would agree.The research also showed that cable and satellite homes are… Continue reading Survey Points To Lack Of Marketing By Cable & Satellite
Channels
