Bauer’s TV listings magazine TV Quick is to undergo a revamp next week in an attempt to make it more like a women’s weekly. The editorial will include more beauty and fashion articles, together with pull-out recipes and real-life stories.The Jan-Dec’93 NRS figures give TV Quick a female profile of 58%. Only IPC’s What’s on… Continue reading TV Quick Revamp To Target Women
The Independent may become a private company if MGN’s takeover bid is successful. Shareholder documents have revealed that the consortium bidding for Newspaper Publishing, led by MGN, plans to hold an extraordinary general meeting on winning control of the newspaper, at which it will seek permission to register the company as a private one.The documents… Continue reading Independent Privatisation Plan
Direct marketing expenditure will continue to rise steadily over the next few years, according to the findings of a recent survey conducted by Datamonitor. Datamonitor forecasts that direct marketing expenditure will increase from £205m to £218m over the next 5 years and that telemarketing expenditure will rise from £75m to £108m.The survey questioned 200 marketing… Continue reading Direct Marketing Survey
Independent Newspapers, the Irish newspaper group controlled by Tony O’Reilly, has released results for 1993. Pre-tax profits were up 81% from I£16m to I£29m.EXPRESS NEWSPAPERS PROMOTIONThe Saturday Express is this week launching a fantasy cricket team promotion, called Howzat!, with £25,000 prize money.FOUR REGIONAL TITLESHome Counties Newspapers is to launch four new weekly free distribution… Continue reading Independent Newspapers Results
Sir Iain Vallance, Chairman of BT, has called for an urgent change in Government policy that would allow the company to deliver television services via a fibre-optic network. Sir Iain, talking to the Trade and Industry Select Committee, said that uncertainty over the entertainment ban was hampering BT in its investment planning, and that Britain… Continue reading BT Calls For TV Rights On Network
The BBC has announced its spring/summer schedule, promising to avoid a repeat of last year’s season when 25% of its schedule was made up of repeats.Eastenders is to be given an extra third episode a week from the middle of next month, it was announced, although there were no such plans for Casualty, which had… Continue reading BBC – Fewer Repeats This Summer
Channel One, the London cable television service owned by Associated Newspapers which was due to launch on 1 April, is delaying the launch until the autumn.This is due to major rescheduling plans; originally the channel’s plans were for 4-5 hours programming daily. This is to be increased to a round the clock service, with a… Continue reading Channel One Delayed Due To Rescheduling
The British Television Advertising Awards ceremony was held last night. Winners were:TOP ADVERTISING AGENCY – BMP DDB NeedhamBEST COMMERCIAL – Levi’s Creek – Bartle Bogle HegartyBEST USE OF PRODUCTION CRAFT – Levi’s Creek – Bartle Bogle HegartyBEST SERIES OF COMMERCIALS – Levis – Bartle Bogle HegartyBEST BUSINESS, FINANCIAL, GOVT. – Barclaycard’s Teapot – BMP DDB… Continue reading Television Ad Awards
The ITC’s chief executive last night attacked the recent spate of ITV takeovers, suggesting that they were driven by ambition rather than any commercial considerations. David Glencross, in a speech to the Royal Television Society said that “the advantages of size are not so clear-cut as is sometimes claimed”. He said that takeovers were driven… Continue reading TV Mergers Attacked
