A new medium is being tested in the UK, with BT as the commercial guinea pig; BT is to be the first company in Europe to run an advertising campaign on egg shells.Brussels debated the use of eggs for advertising purposes last September, and all states apart from the UK and Ireland voted against allowing… Continue reading Eggtastic Advertising
The ITC has announced its policy regarding television advertising sales arrangements. It has decided that sales houses will be allowed to sell airtime for TV companies up to a limit of 25 per cent of UK television advertising revenue, rather than 25% of ITV revenue. This follows the line set by the Office of Fair… Continue reading TV Advertising Limit Raised
Kellogg’s Frosties is to sponsor LWT’s Gladiators, in a deal worth over £1m. Frosties has already had a successful promotion with Gladiators, featured on-pack last year. Creative work for the sponsorship will feature Tony the Tiger.
MTV Europe has announced that it is to sponsor a Formula One Grand Prix team. Throughout the 1994 season, the MTV logo will appear on the MTV Simtek Ford team. The cars will be driven by David Brabham and Roland Ratzenberger.The deal is the first time Formula One racing has taken an international TV channel… Continue reading MTV Sponsors Formula One Motor Racing
The ITV spring/summer schedule will only have 30 hours of repeats, claimed Marcus Plantin, ITV Network Director this morning. The new season introduces many new programmes, particularly in the entertainment area. 90% of all peak time viewing will be new, previously unseen programmes. This emphasis follows the heavy criticism which the BBC attracted last summer… Continue reading ITV Spring/Summer Programmes
The women’s market fared worse than the growing male market; of the women’s weeklies, only 4 showed any circulation increase year on year, with the majority falling. Chat fared best, up 6.7% to 480,398. Me suffered the most, down 16.8% to 358,949. The market leader, Take A Break, increased its market share slightly from 17.6%… Continue reading ABC Round-Up
The BBC has launched a £1m advertising campaign to launch Radio Five Live, the news and sports network replacing Radio 5 which launches next week. As well as trailers on BBC1 and BBC2, seven million leaflets will be sent to the prospective audience; people aged 25 and 45 in the C1 and C2 socio- economic… Continue reading £1m Ad Campaign For Radio Five Live
As the ITC announces the advertisement of the second local delivery licence, it has been announced that future bids for new cable television franchises will be judged not only on the quality of companies’ business plans but also on the amount they are willing to pay for the franchise.The second franchise covers the area of… Continue reading New Cable Franchise Advertised
Commercial radio builds an adult reach of 75% over a four week period according to the new extended reach model for radio listening. The model, funded by both the BBC and Commercial Radio, uses the latest RAJAR data and allows advertisers to estimate weekly reach for up to 13 weeks.The model shows that over four… Continue reading Commercial Radio Builds Four Week Reach Of 75%
