Chrysalis Television has appointed sponsorship consultancy Wood Lynds to handle on-air sponsorship, off-air merchandising and licensing activities for its sports programming. It is the first time a major independent TV producer has appointed a specialist agency to seek sponsors rather than working with a broadcaster’s sponsorship department. Chrysalis TV’s most notable programmes are Football Italia… Continue reading Chrysalis TV Appoints Consultancy
Chris Evans will stop fronting the Big Breakfast Show on a daily basis next year. He will be given his own evening show once a week, with possibly twice- weekly appearances on the breakfast show, according to John Willis, C4’s director of programming, speaking yesterday at the launch of the autumn season.John Willis also announced… Continue reading Chris Evans To Leave Big Breakfast
News International has suspended publication of its Shoppers’ Friend newspaper insert after only one issue.Shoppers’ Friend, which was to be inserted into the Sunday Times and the News of the World, was a free standing insert containing only discount coupons for supermarket products. It was paid for by advertising. These coupon booklets are popular in… Continue reading News Int. Drops Shoppers’ Inserts
Mirror Group Newspapers have announced pre-tax profits of £69.9m, for the six months ending June 1993. This is an increase of over 300% on the same period last year, with profits of £15m.Turnover is up from £233.7m to £237.2m. The group has been helped by success in recovering assets stolen from the pension fund by… Continue reading MGN Profits Rise
Chris Evans will stop fronting the Big Breakfast Show on a daily basis next year. He will be given his own evening show once a week, with possibly twice- weekly appearances on the breakfast show, according to John Willis, C4’s director of programming, speaking yesterday at the launch of the autumn season.John Willis also announced… Continue reading Chris Evans To Leave Big Breakfast
Three ITV networked films reached the top ten in the BARB programme rankings for week-ending 5th September. The rankings are based on one showing only, consolidated viewing figures.Pretty Woman reached 15.6m making it number two in the rankings behind Coronation Street (16.7m). Crocodile Dundee 2 reached number four with 14.03m viewers and Lethal Weapon 2… Continue reading Popular Films Boost ITV Audience
Virgin 1215 has joined up with Columbia Tri-Star Films UK for a promotion with the film Sleepless in Seattle, which opens on 24 September.Virgin will fly lonely hearts to New York to meet their ideal date, on a weekday evening programme, in a copy of the plot of the film. In addition, Columbia will receive… Continue reading VIRGIN DEAL WITH COLUMBIA TRI-STAR
John Birt, director general of the BBC, speaking last night at a launch to celebrate the BBC education department’s 70th anniversary, said that the BBC must argue for an increase in the licence fee, if they are to maintain the quality of programming.The government is considering a report it commissioned from Touche Ross, the results… Continue reading Birt Pleas For Rise In Licence
Mirror Group Newspapers confirmed yesterday that it has signed a 5 year rent-free deal to move to Canary Wharf in the Docklands.The deal, for a 25 year lease, includes a £5m payment by Canary Wharf to MGN. The move should take place early next year, with MGN occupying five floors of the centre tower. MGN… Continue reading Mirror To Move To Canary Wharf
