VideoTrak from Media Vision Research has released its latest findings, which provide BARB viewing figures on pre-recorded videos.The research shows that on average, two thirds of a video’s audience tends to be under the age of 35. This compares very favourably to TV viewing figures where only one third of the audience is comprised of… Continue reading Videos Beat TV For Under 35s
Yesterday at a presentation for advertisers ITV Sport revealed its plans for the new season, supported by new qualitative research.ITV is to focus on four key sports; Football, Rugby, Boxing and Athletics. Matthew Lorenzo, ITV’s new network football presenter, said that sport will be their major weapon in fighting for viewers.Despite the loss of the… Continue reading ITV Sports Presentation
Last month the average weekly cinema admissions figure topped the 3 million mark for the first time in 20 years. The August’93 figure of 3.19m was an increase of 28.7% on August’92 and an increase of 9.6% on July’92.August is generally a good month for admissions due to the school holiday period, which was boosted… Continue reading Cinema Admissions Rise Above 3m
The results of the first TGI Youth survey are released this week,revealing that children between the ages of 7 and 19 have a disposable income of £8bn, and even among 7-10 year-olds 50% made their own brand purchasing decision on trainers, for example.Children watch an average of 5 hours a day in front of a… Continue reading Youth TGI Survey Results
Figures for the first full week of viewing to the newly launched satellite channels and Sky’s Multichannel paid-for package have been released by BARB.Comparing the last full week of August, before the changes on 1st September, with the week ending 12th September it appears that Sky 1 encryption has lost it 1.4% of its total… Continue reading Latest Satellite Viewing Figures
Yesterday Channel 4 and the Independent newspaper launched a new project called Power and the People, designed to bridge the gap between politicians and the electorate.The project aims to improve the current system of opinion polling, by introducing “deliberative polling”. This is whereby a national representative sample of voters study a particular issue before answering… Continue reading C4 / Independent Polling Inititative
Castlemaine XXXX has signed a major deal with commercial radio in a promotional and advertising package worth over £250,000.The promotion, called The Bank of Beyond, launches this week and gives away thousands of Australian dollars. Capital FM is one of the 14 commercial radio stations to carry the promotion.Nicholson Graham & Jones, the firm of… Continue reading Film And Radio Sponsors
Sky Television has confirmed that it is planning to bid for exclusive rights to cover Wimbledon and domestic Test cricket.
QVC Network Inc yesterday bid $9.5bn (£6.16bn) for Paramount Communications Inc, competing with the $8.2bn bid announced by Viacom International.QVC, although much smaller than both Paramount and Viacom, has the support of its two major shareholders Liberty Media and Comcast.The new bid is likely to be bitterly fought by Paramount and Viacom, which issued a… Continue reading QVC Bids $9.5bn For Paramount
GMTV plans to concentrate on the middle ground in future, in the gap between C4’s Big Breakfast and BBC Breakfast News.Greg Dyke, chairman of GMTV, acknowledged yesterday that children no longer watch GMTV, preferring the Big Breakfast, except at weekends, when GMTV runs more cartoons. “We’ve lost the kids”. This follows reports that GMTV was… Continue reading GMTV Opts For Middle Ground
