Increased audience share and cost savings, estimated at £5m, are the main factors behind GMTV’s April 19th relaunch. The key changes are as follows: Top of The Morning Slot – cut by 10 minutes, and starting later, 9.00am News will come from a separate part of the set, read by new recruit Penny Smith (ex-Sky),… Continue reading GMTV Relaunches Package
According to new research carried out by The Research Business on behalf of CIA Media, advertisers who only place their advertising within ‘youth oriented’ programmes are ‘making a serious mistake’.The research, carried out amongst 15-19 year olds, suggests that adult programmes such as Drop the Dead Donkey command a higher level of respect, and are… Continue reading Youth Programming Ineffective?
Tracy Waring, ex JWT and AGB, has been appointed as research manager in Redwood Publishing’s recently set up in-house research department.Headway Home & Law Publishing has appointed specialist magazine division managing director Ray Lewis as MD of its restructured Consumer, Health & Business Publishing Group, following the resignation of Peter Whelham.
New marketing company, Southgate Management is setting up this week, aiming to be the first to present jockeys as brand spokespeople.Simon Halden, the company’s marketing director believes marketing has uncovered fresh ground by entering the realm of horse racing; “Racing has never had marketing expertise brought to it”, he reasons.Five jockeys, including Lester Piggott, will… Continue reading Jockeys Endorse Brand Sponsorship
National Heritage Secretary, Peter Brooke is to host talks with the ITC and Channel 3 companies over government policy on TV company take-overs by foreign and domestic predators.The talks have been prompted by all-party demands for an extension of the take-over moratorium which runs out at the end of the year.Rebels want the take-over ban… Continue reading Government Rethinks TV Take-Overs
Virgin Radio has lost both its Head of Marketing and its Head of Research just two weeks before launch (April 30).Head of Research and Planning, John Crowley, left suddenly last Thursday. A replacement is to be recruited.Mike Barnard, whose marketing role was just to take the station up to launch date, has left ahead of… Continue reading Virgin Departures
Irish publisher Independent Newspapers has halved its stake in MGN to just over 1%, having recouped an estimated £1m profit from the sale.
Y&R’s review of the new ITV franchise holders (Newsline 7/4) includes comparisons of performance with regard to local news programming – all three promised greater emphasis on this area.In the first six weeks of the new franchise period Meridian appears to have matched the viewing levels of its predecessor, Coast To Coast; Carlton’s London Tonight… Continue reading Regional TV News Review
Increased activity from media, motoring and travel advertisers in the first quarter of 1993 pushed up outdoor advertising panel prices significantly, according to the latest Concord Outdoor Rates Forecast.Actual year-on-year price increase for the 1st quarter’93 was 8.9%, 7.6% above predictions made at the beginning of the year. The surprising increase has been attributed to… Continue reading Concord – Second Quarter Rates Forecast
Shortlisted titles in the PPA awards for editorial and publishing excellence have now been announced in the categories of Business and Professional Magazine of the Year and COMAG Consumer Magazine of the Year.The winners will be announced at a gala dinner following the Magazines ’93 conference and exhibition on 4th May.SHORTLISTED TITLES :Business & Professional… Continue reading Shortlists For PPA Awards’93
