Increased audience share and cost savings, estimated at £5m, are the main factors behind GMTV’s April 19th relaunch. The key changes are as follows: Top of The Morning Slot – cut by 10 minutes, and starting later, 9.00am News will come from a separate part of the set, read by new recruit Penny Smith (ex-Sky),… Continue reading GMTV Relaunches Package
Virgin Radio has lost both its Head of Marketing and its Head of Research just two weeks before launch (April 30).Head of Research and Planning, John Crowley, left suddenly last Thursday. A replacement is to be recruited.Mike Barnard, whose marketing role was just to take the station up to launch date, has left ahead of… Continue reading Virgin Departures
New marketing company, Southgate Management is setting up this week, aiming to be the first to present jockeys as brand spokespeople.Simon Halden, the company’s marketing director believes marketing has uncovered fresh ground by entering the realm of horse racing; “Racing has never had marketing expertise brought to it”, he reasons.Five jockeys, including Lester Piggott, will… Continue reading Jockeys Endorse Brand Sponsorship
National Heritage Secretary, Peter Brooke is to host talks with the ITC and Channel 3 companies over government policy on TV company take-overs by foreign and domestic predators.The talks have been prompted by all-party demands for an extension of the take-over moratorium which runs out at the end of the year.Rebels want the take-over ban… Continue reading Government Rethinks TV Take-Overs
Shortlisted titles in the PPA awards for editorial and publishing excellence have now been announced in the categories of Business and Professional Magazine of the Year and COMAG Consumer Magazine of the Year.The winners will be announced at a gala dinner following the Magazines ’93 conference and exhibition on 4th May.SHORTLISTED TITLES :Business & Professional… Continue reading Shortlists For PPA Awards’93
Y&R’s review of the new ITV franchise holders (Newsline 7/4) includes comparisons of performance with regard to local news programming – all three promised greater emphasis on this area.In the first six weeks of the new franchise period Meridian appears to have matched the viewing levels of its predecessor, Coast To Coast; Carlton’s London Tonight… Continue reading Regional TV News Review
Fleetway Editions is set to launch a comic version of the popular Sega games character, Sonic The Hedgehog. Enter: Sonic the Comic, due for release on May 29.With a print run of 400,000, the new fortnightly title will be Britain’s first comic devoted to computer characters, covering the adventures of Sonic the Hedgehog and other… Continue reading Fleetway To Launch Sonic The Hedgehog
24% of viewers believe BBC1 is biased towards the Conservative party, compared to just 13% fifteen years ago according to a recent ITC survey. A further 14% believed the same bias is true of BBC2.
TV Times magazine has conducted a survey into viewers’ attitudes to the depiction of violence on television, finding that 85% of those questioned believe TV companies do not monitor violence adequately. A further 59% think there is a link between screen and real-life violence.ITC research conducted last month, however, found that only 11% of ITV… Continue reading Survey Probes TV Violence
Amid continual controversy surrounding dish sales in the UK, Continental Research has decided to no longer produce its monthly satellite monitor because of the difficulties involved in obtaining accurate figures; caused by the differing definitions used and sampling errors amongst the research groups producing figures – BARB, GfK and C.R.To mark the end of the… Continue reading Continental Research End Monthly Dish Sales Monitor
