New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report’s authors unpack why and what can be done to improve media effectiveness.
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The “no ads option” will cost £2.99 per month on desktop or £3.99 per month on iOS and Android. Users with multiple accounts will be forced to pay more and organic sponsored content will be unaffected.
A new study examined how high-attention media formats boost profitability, uncovering an ‘astonishing absurdity’ in marketing practice.
The Ventura platform will not sell its own inventory — not even home-screen ads. The pitch to content owners is: you can trust us not to compete, so share more data to help us all thrive.
Nabs’ Advice Line lead answers submitted questions on topics relating to redundancy, networking, and supporting working mothers, among others.
An estimated 100 of the 300 websites that belong to the Independent Publishers Alliance are unlikely to survive the next 15 months, a board member has warned, as referral traffic from Google dries up.
A study by FreeWheel’s Viewer Experience Lab found that consumers are generally receptive to formats like L-banners and shoppable QR codes, but they should be used sparingly.
TikTok may soon have a new US owner after a ‘framework of a deal’ between US and Chinese leadership was announced. But uncertainty abounds over what it means for creators and advertisers, and for a powerful algorithm that could be controlled by a Donald Trump ally.
| Maria Iu
New York and Riyadh missions will involve networking opportunities and curated events with local brands and agencies.
The Media Leader tried on a dev kit of Snap’s next-gen AR glasses, which Snap says represents the future of consumer tech. Is the opportunity for brands akin to the launch of the iPhone or just another overhyped ‘innovation budget’ project?