More Industry News articles

After months of merger discussions, Paramount Global and Skydance Media have reached “a definitive agreement” to form New Paramount.

Hasbro’s embrace of Prime Video’s new ad tier has proven fruitful, with both Peppa Pig and Play-Doh campaigns generating significant gains in sales, brand awareness, and customer acquisition

As Paramount reopens merger talks with Skydance Media, The Media Leader takes a look at what has happened so far.

In an exclusive interview, Christian Broughton reveals talks with other publishers and why he’s optimistic about AI, US growth and the title’s first-party data strategy.

EverPass Media, the joint venture between the NFL and RedBird Capital Partners that owns the commercial rights to “Sunday Ticket,” acquired UPshow, a marketing platform that allows live sports to be streamed at commercial establishments

Novo Nordisk’s Wegovy, a weight-loss medication, has become a fixture on television screens across the country

While McDonald’s recent experiment with AI drive-thrus may not have lived up to expectations, the future of voice AI in fast food and beyond remains bright

An ad campaign accompanying the launch will roll out on 15 July.

E.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to integrate real-world commerce into the popular gaming platform

Motorola is taking a different approach to promote its latest foldable smartphones, with a campaign created entirely using artificial intelligence