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CEO Damon Reeve on why the company believes it can compete with tech platforms for ad revenue and how the UK startup is expanding its footprint internationally.

VCCP Media’s chief strategy officer joins host Jack Benjamin to discuss research into how distinctive brand assets are key for maximising attentive impressions.

The Microsoft COO has been named in the top job a day after the holding group downgraded its financial outlook.

Just one in four men say they regularly see advertising that “reflects the man they want to become”, according to a report by Channel 4, which examined how traditional ideas of masculinity are shaping young consumer behaviour.

In part one of a series of two special episodes on the topic of AI integration, Rob Pickering, chief technology officer for Tottenham Hotspur, and Felicity Starr, regional VP at Salesforce (and a Spurs fan), join host Jack Benjamin to discuss how AI is enhancing the club’s customer services and creating personalised experiences for fans.

In an exclusive interview, the effectiveness expert offers blunt truths about marketing techniques.

Executives must lead with humility, recognise and address employees’ warranted fears over job loss, and design AI transformation plans that go beyond cost-cutting efforts in order to gain buy-in from staff, according to a new report from Behave.

An audit of Adelaide’s attention metrics conducted by MediaSense found its methodology is outcome-driven, transparent, reproducable and independently verifiable. AU scores were correlated with improved ad performance.

Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.

The British startup is aiming to help standardise influencer buys by allowing brands to buy based on performance and giving creators greater transparency over usage rates.