A panel at last month’s Future of Brands advised that getting more out of your data starts with a change in philosophy in caring about not audience demographics but the behaviours that drive consumers to purchase.
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GroupM agencies will no longer operate as distinct business units with separate P&L statements.
Updated ad solutions are aimed at giving advertisers greater adjacency to its Chat feature, as the platform leans more heavily into performance revenues and SMBs.
The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.
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| Maria Iu
Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.
The indie bought ads on behalf of three clients across news deemed “brand unsafe” on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.
Nominations at Global Conference Network’s Conference & Events Awards include best team.
| Maria Iu
The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.