Open Call will allow brands to place an open request to creators for sponsored content.
Showing 191-1,640 of 1,640
More Industry News articles
Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.
Live updates from The Media Leader team and Future 100 members at Cannes 2025. Follow the stories big and small whether you are in the South of France or in the office.
The group now expects global ad revenue to grow 4.9% to $979bn this year. The UK also received a downgrade due to macroeconomic uncertainty and the forthcoming LHF ban.
Stagwell News Network has launched in partnership with eight publishers as a new study of US adults found rising news consumption and greater ad lift among engaged news consumers.
The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.
Lindsay Hong, co-founder and CEO of the SaaS company, explains how big data can now be used to predict which creative assets work best in different media environments.
Clancy discusses how the popular streaming platform wants to grow its ads business while maintaining a quality user experience — and how brands can embrace going live.
The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.
WBD plans to split itself into two public companies by next year, with one maintaining its film properties and streaming service, while a global networks company will own CNN, TNT Sports and Discovery.