Once a side hustle, podcasting is now a goldmine, with top talent commanding six-figures deals (WSJ)
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The Paris Olympics are off to a great start, with NBCUniversal delivering record-breaking viewership numbers
The Paris 2024 Olympic Games drew in 28.6 million viewers, marking the most-watched Summer Olympics Opening Ceremony since London 2012
Analysis: The NBA has tripled the value of its TV rights despite declines in viewership, as live sports have become increasingly important to broadcasters and streaming companies.
OpenAI has officially entered the search engine arena with SearchGPT, its AI-powered tool designed to revolutionize how we find information online
Publicis Groupe acquires Influential, the world’s largest influencer marketing company by revenue
Gracenote teams with major CTV players to optimize contextual ad targeting
Marketers are increasingly wary of RMN’s lack of standards, transparency, and reliable measurement, according to the ANA’s latest report
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
4A’s CEO, Marla Kaplowitz, will be stepping down from her role on May 30, 2025