More Industry News articles

Omnicom Group, one of the world’s largest advertising holding companies, has announced the formation of the Omnicom Advertising Group (OAG), led by Troy Ruhanen

Analysis: Private equity could see an opportunity to invest in the league as streamers are likely to continue to bid up the price of media deals.

The “Very Demure, Very Mindful” TikTok trend has become a marketing sensation, with brands and celebrities quickly jumping on board

Dove has teamed up with tennis champion Venus Williams to launch the first-ever limited-edition version of its iconic product

Jason and Travis Kelce land a three-year contract with Wondery worth over $100 million for their hit podcast, “New Heights”

Edgar Bronfman Jr. has officially withdrawn his bid to acquire Paramount Global

Dentsu has announced a strategic partnership with Sports Innovation Lab to provide Dentsu clients access to sports audiences across all major publishers and platforms

GroupM has hired former L’Oréal executive Aisha Khan to bolster the WPP media-buying division’s global ecommerce team.

General Mills has teamed up with football superstars to create a brand new breakfast champion, which is being promoted via a multi-part content series 

Michelin has selected OMG as its new global media agency