NBCUniversal has delivered the highest Olympic and Paralympic advertising revenue in history
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The Paris Olympics are off to a great start, with NBCUniversal delivering record-breaking viewership numbers
The Paris 2024 Olympic Games drew in 28.6 million viewers, marking the most-watched Summer Olympics Opening Ceremony since London 2012
Analysis: The NBA has tripled the value of its TV rights despite declines in viewership, as live sports have become increasingly important to broadcasters and streaming companies.