Faster execution and a “recalibration” is required, Spotify’s leadership says, to see greater returns on its ad tech stack.
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BBC Studios’ senior vice-president of digital joins Jack Benjamin to discuss how the commercial arm is modernising its go-to-market strategy by cultivating fan communities and launching an ecommerce play.
The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.
ORS and Insys believe they have the perfect mix of broadcast and IP expertise to power broadcaster digital transformations and help pure-play streamers achieve broadcast-grade quality and scale.
The analyst also shares his thoughts on the globalisation of media and search spend.
Commercial MD Kelly Williams tells The Media Leader about the broadcaster’s pillars of success and how it is collaborating with others to grow the UK TV market.
In part two of a series of special episodes, RX Global’s chief intelligence officer and Salesforce’s regional VP join Jack Benjamin to discuss how pragmatic approaches to AI can enhance business efforts.
Analysis: Netflix reported better-than-expected revenue growth in Q2, but a lack of transparency over its ad revenue and subscriber numbers give an unclear picture of business performance.
The move towards advertising is a “natural evolution” of Substack’s business model. It could provide brands access to highly intentional audiences, but questions over brand safety are sure to be raised.
Alan Moss spoke at Cannes about how new partnerships with Disney’s Real-Time Ad Exchange and Roku have turned Amazon DSP into a “one-stop media buying shop”.
