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TikTok may soon have a new US owner after a ‘framework of a deal’ between US and Chinese leadership was announced. But uncertainty abounds over what it means for creators and advertisers, and for a powerful algorithm that could be controlled by a Donald Trump ally.

New York and Riyadh missions will involve networking opportunities and curated events with local brands and agencies.

The Media Leader tried on a dev kit of Snap’s next-gen AR glasses, which Snap says represents the future of consumer tech. Is the opportunity for brands akin to the launch of the iPhone or just another overhyped ‘innovation budget’ project?

From measurement innovations to broadcaster concerns to AI, here’s everything you need to know from the event.

With a new category on the use of AI in the Adwanted Media Research Awards, some of the 2026 judges share their thoughts on how the technology should be utilised.

Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.

The behavioural consultants speak to host Jack Benjamin about whether attention spans are truly shortening and why we still use social media even when so many agree it’s a negative force on society.

Analysis: The potential merger would likely result in a smaller streaming market and less content production. It would also consolidate powerful information ecosystems into fewer, Donald Trump-aligned hands.

Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.

Research from The Trade Desk stressed that advertisers should not mistake reach for value.