Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.
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Contentful, a marketing content platform, has signed a definitive agreement to acquire Ninetailed to deliver highly tailored customer experiences at scale
YouTube is firing back at TikTok’s growing e-commerce presence by deepening its partnership with Shopify
Netflix has closed its upfront advertising deal-making for the 2024-25 TV season at a “150% plus increase”
General Catalyst hires Arielle Gross Samuels, former global head of marketing at Blackstone
Streaming surged to new heights in July, capturing a record-breaking 41.4% of total TV viewing, according to Nielsen’s The Gauge™
Media executive Edgar Bronfman Jr. has submitted a $4.3 billion bid to acquire National Amusements, the controlling shareholder of Paramount
Netflix is taking its advertising game to new heights with a new partnership with Google that transforms the series “Emily in Paris” into a shoppable fashion extravaganza
SAG-AFTRA’s new deal with Narrativ ensures ethical AI use and fair compensation for actors’ digital voice replicas in ads
A bipartisan group is demanding answers from Meta after reports revealed the tech giant is still allowing advertisements for illicit drugs on its platforms