The rising star has left Mediaplus’ Behave to set up her own behavioural research consultancy. The goal? To reconnect brands to people as she bridges the old and the new.
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Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.
The holding group has rebranded its media investment arm to WPP Media, a “fully integrated, AI-powered company”.
| Maria Iu
Overall, content grew by 5% across the top five platforms during February-May.
Media owners, be they traditional publishers and broadcasters or challenger social media companies and streamers, see business growth in the long tail. Is there room for everyone?
Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
Roku is one of the TV OS providers fighting to be the default aggregator for free-to-air homes and its UX developments will encourage more out-of-app and cross-app content discovery.
The tech giant unveiled a slew of new AI tools for marketers at its Marketing Live event on Wednesday.
The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.