The behavioural consultants speak to host Jack Benjamin about whether attention spans are truly shortening and why we still use social media even when so many agree it’s a negative force on society.
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Analysis: The potential merger would likely result in a smaller streaming market and less content production. It would also consolidate powerful information ecosystems into fewer, Donald Trump-aligned hands.
Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.
| Maria Iu
Research from The Trade Desk stressed that advertisers should not mistake reach for value.
The move follows revelations that Stagwell had worked on a research project with the Israeli government.
WPP Media has reorganised its leadership team to better align with CEO Brian Lesser’s vision to streamline operations. Who’s doing what?
A free webinar, in partnership with Salesforce, will help businesses prepare for an AI future.
The broadcaster has spent 16-18 months developing a go-to-market strategy for using generative AI to reduce costs for new-to-TV advertisers. Its head of sales operations discusses why and how they’re now launching.
The IPA’s research director discuss her new remit, the forthcoming AMRAs and how she views the state of media effectiveness as media owners move towards providing outcomes-based measurement for clients.