More Industry News articles

Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter. 

AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.

New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.

Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.

Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?

The Wall Street Journal, along with sibling titles Barron’s and MarketWatch, will join the UK publisher alliance.

Wavemaker ECD Ann Wixley and Bloomberg’s Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.

Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.

In a conversation with Jack Benjamin, tech and media consultant Rhys Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory.

Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.