More Industry News articles

Kantar’s ‘Blueprint for Brands’ offers a framework for marketers to reconsider their brand strategies and underscores the importance of differentiation, not just distinctiveness.

The two companies have announced a streaming bundle for the US market, inclusive of Disney+, Hulu and Max.

Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.

New features include full image and text generation, among other updates to Meta’s Advantage+ products.

Lea Sandell described how Lego considers its social strategy and how changes to social media platforms are creating new challenges and opportunities.

Rankin Creative announced its rebrand at an event featuring creative figures discussing their craft.

Advertisers, agencies and media owners are collectively “leaving money on the table” due to existing industry structures, a special webinar by The Media Leader and Salesforce heard this week.

The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.

The Daily Mail’s commercial arm announced strategy to target the 13m gamers in its extant audience for new content.

During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.