More Industry News articles

An ad campaign accompanying the launch will roll out on 15 July.

E.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to integrate real-world commerce into the popular gaming platform

Motorola is taking a different approach to promote its latest foldable smartphones, with a campaign created entirely using artificial intelligence

TikTok is entering the summer sales fray with its “Deals for You Days” event, launching July 9th in the US

Amazon is planning a new service focused on shipping cheap fashion, home goods, and other products directly from warehouses in China, to take on Temu and Shein (WSJ)

At a panel in Cannes, adtech leaders discussed what the deprecation of the cookie will mean for the future of digital measurement and whether performance campaigns will need to be rethought.

Stéphane Coruble urged European players to simplify and collaborate in an interview with The Media Leader.

Verizon is shaking things up with a new brand identity, revamped ad campaign, and a suite of new programs aimed at giving customers more choices and flexibility

Mail Metro Media scored big at the ceremony during The Media Leader Summit, while Stephen Miron was handed one of two Grands Prix.

Toys “R” Us has created a brand film about its origin, using OpenAI’s unreleased text-to-video tool, Sora