Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general’s global fossil-fuel ad ban proposal and more.
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Global ad expenditure growth this year has been upwardly revised to 7.8%, while the market is expected to surpass $1tn next year.
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The UN secretary-general called for a global ad ban on fossil fuels, but the ad industry remains sceptical.
United Airlines is taking its in-flight entertainment to new heights with the launch of Kinective Media, a platform that personalizes ads for passengers based on their travel habits
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The work wants to highlight Pinterest users’ journeys of discovery.