Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.
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The website launch comes as part of publisher Reach’s plan to expand its titles into the American market.
TV pricing will in the US will deflate by 2% in 2023, a new report from media audit consultancy ECI Media Management has revealed.
Although the world’s eyes being on Apple Vision Pro, The Media Leader’s eyes have been firmly on AI and MED-AI this week will tell you everything you need to know.
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More than 60 organisations have signed on to Outvertising’s statement urging brands to stand their ground this month against an unprecedented and coordinated backlash to Pride Month.
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The deal creates the largest digital-only marketing group in the world, with more than $1bn in revenue and over 7,000 employees.
Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.