Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.
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Ahead of The Future of Audio and Entertainment, The Media Leader asked experts what would get brands to up their footprint in gaming spaces.
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This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.
If Google places its AI-generated search experience behind a paywall, it raises questions about the future of its business model and the brands and publishers that rely on it.
CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.
Publishers have been put on edge by new tools from tech vendors that they worry could unfairly label them as akin to made-for-advertising sites.
Jack Benjamin is joined by Ella Sagar as they examine hot topics in the media industry from the past week.
The new ad format will need be sufficiently enticing to lure advertisers away from organic marketing.
Reach’s engagement director, Dan Russell, discusses how WhatsApp has become a “big win” in reaching new audiences.