Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.
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Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.
Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions.
Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.
Free ad-supported TV is growing much more slowly in Europe than the US because of the continued strength of regional broadcasters, according to a leading TV market analyst.
Outvertising’s Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie’s big speech about the BBC’s commercial future and look ahead to how media and advertising will play its part in this year’s UK general election.
Growth reflects unique consumption behaviour in different markets.
TV operators face a “creative tension” with global digital platforms because of their structural approaches to regional versus global ecosystems.
BBC director-general Tim Davie set out a plan for more investment in BBC Studios as it looks to reform the licence fee.
Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.
