More Industry News articles

In the second of a two-part feature examining publisher strategies with direct messaging, Subtext’s co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.

Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the ‘Forbesgate’ scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.

Rob Collier, head of strategy at MTM, reveals new research that shows Netflix’s recent crackdown on password sharing among users was a success.

Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.

Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.

Ahead of The Future of Audio and Entertainment, The Media Leader asked experts what would get brands to up their footprint in gaming spaces.

Kate Dean, a consultant for Universal Pictures Content Group, talks about her panel at Connected TV World Summit and the sector’s challenges for 2024.

This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.

If Google places its AI-generated search experience behind a paywall, it raises questions about the future of its business model and the brands and publishers that rely on it.

CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.