Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.
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“Future of Advertising: How AI & Commerce Will Shape Consumer Experiences of Tomorrow,” featuring Dave Penski, CEO of Publicis Media
Global ad expenditure growth this year has been upwardly revised to 7.8%, while the market is expected to surpass $1tn next year.
Last week, New York City’s Skylight at Essex Crossing transformed into a creative incubator as thousands of innovative brands, retailers, distributors, investors and entrepreneurs made their way to the vibrant lower east side for FounderMade’s Innovation Show NYC 2024
The UN secretary-general called for a global ad ban on fossil fuels, but the ad industry remains sceptical.
United Airlines is taking its in-flight entertainment to new heights with the launch of Kinective Media, a platform that personalizes ads for passengers based on their travel habits
| Maria Iu
The work wants to highlight Pinterest users’ journeys of discovery.
| Maria Iu
This is the second industry award for ‘Word Count Matters’, which was created in collaboration with Colourtext.
Renato Fernandez has been hired by Publicis Creative to be Chief Creative Officer for the U.S.
Tech news giant Gizmodo has been acquired by European publisher Keleops, marking the third time the website has changed hands in eight years