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Maria Iu
Google TV signs Channel Factory as sales partner

Google has selected Channel Factory as sales partner for Google TV.
The deal gives Channel Factory preferred access to Google TV Masthead ad units on Google TV and Chromecast with Google TV devices. The Masthead is the first ad unit viewers see on the For You tab on Google TV’s home screen.
There will be bespoke packages to target audience segments such as gender and age, as well as geo-targeting.
In addition, Channel Factory will offer advertisers opportunities for brand integration on tailored seasonal content and curated carousels on the home screen.
Google TV is built into smart TVs and streaming devices, and offers personalised recommendations to users.
Google TV Masthead is currently available in 27 countries, including Australia, Canada, France, Japan, the UK and the US.
Jenny Chau (pictured, above), chief solutions officer at Channel Factory, said: “By partnering with Google TV, we’re allowing our advertising partners to own the first impression on Google TV users. Whether as a complement to existing ad strategies on YouTube or a new campaign, we can’t wait to see how brands take advantage of this wholly unique and immersive ad experience.”
Channel Factory has an existing relationship with Google. It joined the YouTube Measurement Program in 2020, offering advertisers solutions for driving and measuring performance on the Google video platform.