Rather than asking audiences to stop and look, Ocean Portal invites them to step inside and become active participants.
This week, Ocean Outdoor UK launched an immersive format for digital out-of-home (DOOH) with Ocean Portal – a walk-in experience that offers brands an innovative way to interact with audiences.
Developed by Ocean Studio and Ocean Labs, the Portal is designed for high-footfall indoor environments, such as retail destinations, shows and festivals, transport hubs, and stadiums.
The UK launch took place at Battersea Power Station in London with a bespoke entertainment showcase and content produced by Ocean Studio, including an interactive game that challenged players to jump from floating ice blocks before they melted.
Nick Shaw, CEO of Ocean Outdoor UK, said: “Ocean Portal is a cornerstone of our evolving innovation programme to design and develop big experiential environments that serve as programmable stages.
“Rather than asking audiences to stop and look, Ocean Portal invites them to step inside and become active participants.
“For brands, it’s a flexible, fully mobile experience zone which integrates premium screen inventory, physical space and real-time virtual production into a single hybrid offering.”
The Portal is a freestanding half-cube stage composed of five high-definition LED screens, with three on the interior and two on the exterior.
It measures up to 4.5 metres wide x 3 metres high, but it’s a modular system so can be built in different configurations depending on use case and environment.
Brands and agencies can book the Portal either as an exclusive, custom-built installation for a single activation, or as part of a curated tour concept, allowing multiple advertisers to share scheduled time slots at a single high footfall location.
Using LiDAR technology and structured-light cameras, audiences can interact with content displayed in real time. Data from these interactions can be used for analysis and brand learning, whilst the on-screen content can be extended across social media as part of integrated campaigns.
It has also been engineered for durability, allowing the Portal to support heavy loads, including vehicles and full-scale models. This enables brands to combine live product demonstrations with digital and cinematic effects.
The launch follows the release of Ocean Showcase last year, another freestanding DOOH format built for outdoor spaces, with full audio and 3D visuals to enhance interactivity.
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