Strong Roots and Immediate used the editorial authority of Good Health by Good Food to challenge consumer misconceptions about frozen food, delivering native content at five times the benchmark CTR and 3.7m video views. 

Samsung wanted to ensure its Galaxy S25 was part of the ‘Answer Economy’, so it partnered with Future to ensure its brands were frequently cited across AI platforms.

Case Study Publishing Week in Focus Turning London’s cable cars into karaoke booths Time Out × Transport for London | Media agency: Wavemaker The challenge Transport for London (TfL) wanted to increase leisure visits to the IFS Cloud Cable Car during the festive period, particularly on Thursday and Friday evenings outside of school holidays, when… Continue reading Case Study: Turning London’s cable cars into karaoke booths

Synamedia’s Guy Southam on addressable advertising, the platformization of TV and where AI fits into ad ops

EssenceMediacom and Tesco take home the double for advertiser of the year and the grand prix award from the Newsworks Awards 2025

The robots are very much among us, and PR has never mattered more.

Stuart Keith, senior director, Media Business Development, tells The Media Leader what’s next after the ecosystem reach has now expanded by 50% since launch. (Partner content)

Partner content: From data compliance to staffing issues, this crucial AA-endorsed guide is designed to specifically help advertising businesses prepare to leave the EU.