The Brief – Wednesday 22 April: Ebiquity earnings, Swedish publishers sue Meta, ChatGPT CPC and more

📉 Ebiquity reported a 4% year-on-year decline in revenue to £73.4m in its financial results for the year ended 31 December 2025. Growth in the UK & Ireland was more than offset by “challenges” in North America and the rest of Europe. (Ebiquity)

⚖️ Swedish publishing organisation Utgivarna has hired a law firm to consider filing a civil lawsuit against Meta over the tech giant’s admission it has earned billions in revenue from scam ads. The publishers argue that Swedish media companies’ brands and journalists are being abused in the scam ads that Meta sells to criminal actors around the world. (Dagens Nyheter)

🤖 OpenAI has turned on cost-per-click (CPC) ads within ChatGPT. The option comes in addition to its existing CPM model. Advertisers can set bids between $3 and $5 per click. (Digiday)

💻 The Daily Mail has migrated its website from DailyMail.co.uk to a new domain, DailyMail.com. The change reflects the publisher’s ambition to serve a global audience online. (Daily Mail)

📞 Industry chairty Nabs has created a guide to TUPE (Transfer of Undertakings (Protection of Employment)) regulations. TUPE protects employee rights when a business moves from one organisation to another. Calls to Nabs regarding TUPE more than trebled (+220%) last year amid significant M&A activity. (Nabs)

📱 Ofcom has launched an investigation into Telegram. The regulator is examining whether the messaging app is complying with its duties to prevent the sharing of child sexual abuse material (CSAM) under the UK’s Online Safety Act. (Ofcom)

🗞️ Forbes published a story about a Louisiana man that killed eight children in a mass shooting that included a box asking readers to predict whether Congress would pass legislation about gun control, raising concerns over news outlets’ relationship with prediction markets. (404 Media)

💸 Bloomberg Media has launched a new brand campaign, titled “Get the Money Side of the Story”. The global campaign, inclusive of video, social and OOH placements, was planned in partnership with Omnicom media agency Mediahub. (Bloomberg Media)