The Brief: Wednesday 24 June – Government plans to boost PSBs on digital platforms; Omnicom partners with Disney Advertising; Forbes Top Creators list

📃 A government green paper has laid out plans to establish due prominence for public service broadcasters such as the BBC, ITV and Channel 4 on digital platforms like YouTube and TikTok. Ministers have warned online misinformation risks becoming “existential for our democracy”. (The Guardian)

📺 In a bid to reduce ad fatigue, Omnicom Media has collaborated with Disney Advertising to implement a connected TV ad solution that enables dynamic sequential storytelling across both video on demand (VOD) and live programming. (Digiday)

📱 Forbes has published its Top Creators list, a ranking of the 50 most powerful influencers, which collectively broke the billion-dollar mark for the first time. Eight of the top ten are men, including all the top five: MrBeast, Dhar Mann, Steven Bartlett, Makiplier, and Rhett & Link. (Forbes)

🎧 The global podcast industry is more than twice as large as previous estimates indicated, according to research from Owl & Co. It found the sector generated an estimated $7.3bn in revenue in 2025, driven mostly by advertising. (ExchangeWire)

👩‍💻 WPP has announced it will become the first advertising partner to pilot Meta‘s new creative solution, which has been built to navigate creative strategy and optimisation, and will be integrated directly into WPP Open, its agentic marketing platform. (WPP)

💰 Piers Morgan’s media company Uncensored has secured a $27m investment to expand the company from its single flagship channel, Piers Morgan Uncensored, to a multi-genre global media network. (Uncensored)

👤 Digital marketing specialist IDHL has appointed former Jellyfish and Brainlabs leader Dan Paget as its chief operating officer. (IDHL)