How marketers should reconsider culture and short-term strategies — with Thinkbox’s Elliott Millard
The Media Leader Podcast
Ask marketers what they hope to accomplish and, as part of the effort to drive sales outcomes, these days, many will say they want their brand to contribute to and sit within culture
But that begs the question: how do you define culture?
There is a sense that culture is youth-driven and based on social currency – are you up to date on the latest trend? What are people talking about right now? Are you speaking their language?
But a new study presented at a Thinkbox event last week found that marketers might be thinking about culture in too narrow a way, and that a change in framing could prompt them to rethink their media investment.
Elliott Millard is the chief strategy officer at Thinkbox. He sits down with host Jack Benjamin to discuss how brands are advertising through macroeconomic adversity, and how they should reconsider how best to make a cultural impact through their advertising.
Listen now by hitting the play button or use the appropriate entry point into Spotify, Apple or Google Podcasts:
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